{
    "success": true,
    "data": {
        "id": 1522274,
        "msgid": "top-25-advertisers-1996-1st-semester-1997-in-billions-rp-1447893297",
        "date": "1997-12-07 00:00:00",
        "title": "Top 25 advertisers 1996 -- *1st semester 1997 (in billions Rp)",
        "author": null,
        "source": "JP",
        "tags": null,
        "topic": null,
        "summary": "Top 25 advertisers 1996 -- *1st semester 1997 (in billions Rp) No. Companies Total Ad spending Growth Products 95-96(%) 1995 1996 1997 ----------------------------------------------------------------- 1. PT Unilever Indonesia 23 173.4 281 149 62 2. Indofood SM + Fritolay 7 24.3 58 21 139 3. PT HM Sampoerna 4 26.7 38 26 42.3 4. PT Borobudur 6 8.5 37 9 335 5. PT Dinokao Indonesia 4 13.1 36 6 175 6. PT Indomobil 3 41.9 34 17 -23 7. PT Sinde Budi Snetosa 5 16.8 34 6 102.4 8.",
        "content": "<p>Top 25 advertisers 1996 -- *1st semester 1997 (in billions Rp)<\/p>\n<p>No. Companies                 Total        Ad spending    Growth<\/p>\n<p>Products                    95-96(%)<\/p>\n<p>1995  1996   1997<br>\n -----------------------------------------------------------------<br>\n  1. PT Unilever Indonesia       23   173.4   281    149      62<br>\n  2. Indofood SM + Fritolay       7    24.3    58     21     139<br>\n  3. PT HM Sampoerna              4    26.7    38     26      42.3<br>\n  4. PT Borobudur                 6     8.5    37      9     335<br>\n  5. PT Dinokao Indonesia         4    13.1    36      6     175<br>\n  6. PT Indomobil                 3    41.9    34     17     -23<br>\n  7. PT Sinde Budi Snetosa        5    16.8    34      6     102.4<br>\n  8. Procter &amp; Gamble             9    36.1    32     17     -13<br>\n  9. PT Nestle Indonesia          7    15.4    29      6      88<br>\n 10. PT Konimex                   8    28.5    26      6      -9.6<br>\n 11. PT Tempo Scan Pacific        5    31      22     20     -41<br>\n 12. PT Friesche Vlag Indonesia   3    20.7    22      6.3    23<br>\n 13. PT Federal Motor             1    15.5    22      8      42<br>\n 14. PT Beiredorf Indonesia       3    14.5    20      9      38<br>\n 15. PT Lionindo Jaya             3     1.8    19     10     955.5<br>\n 16. PT Djarum Kudus              2    10.0    18     10      80<br>\n 17. Wings Surya                  3     6.4    17      6     165.6<br>\n 18. Rothmans of Pall Mall        2    10.0    16      4      60<br>\n 19. PT Satelindo                 2     7.6    16    110.5     3<br>\n 20. PT Coca Cola Indonesia       2     4.6    16     11     247.8<br>\n 21. PT Telekomunikasi Indonesia  1    16       9     --      --<br>\n 22. PT BAT Indonesia             2    10.3    15     23      45.6<br>\n 23. Citibank                     2     8.7    15      4      72.4<br>\n 24. PT Toyota Astra Motor        2    15.1    14      6      -7.9<br>\n 25. PT Yamaha Indonesia          1     9.7    14     13      44.3<\/p>\n<p>* Semester covers first six months of the year.<\/p>\n<p>Source: Cakram advertising industry magazine from AdAsia 1997.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/top-25-advertisers-1996-1st-semester-1997-in-billions-rp-1447893297",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}