Tips for Greenpeace<\/p>\n
When a organization publicly apologizes for its misdeeds and
\npromises to change its strategy, it wins our respect. Greenpeace
\ndid it, The Jakarta Post, Oct. 31, 1995. Although not considering
\nthe debate over, I think Greenpeace's management is worthy of
\nsome advice.<\/p>\n
* A step in the right direction would be to lower profiles of
\ncampaigns and appeal more to reason than to emotion. Remember,
\nyou are dealing with an informed public opinion.<\/p>\n
* Try to show what can be done right and stop concentrating on
\nwhat is being done wrong.<\/p>\n
* Broaden your focus, hire an economist and let him tell us
\nhow much a tree is worth standing and compare it to how much it
\nis worth cut. You need new ideas. Mr. Howard Odun, the pioneer of
\nthe embodied energy in tropical belt's products, might have
\nsomething useful to say.<\/p>\n
* Stop alienating corporations that gave environmentalists
\nrespectability. Corporations that embodied environmentalism in
\ntheir strategies may rethink their greenness: It will cost Shell
\nUS$48 million to woo German customers back to its gas stations.
\nThat is what Shell will pay a German car racer to join a Shell-
\nsponsored racing team for the next two years.<\/p>\n
* Stop regarding developing countries as backwaters that do
\nnothing for the environment. Did environmentalists ever publish
\nhow much Brazil spends to protect the five species of marine
\nturtles? What about a picture of the fine-tuned implosion of an
\nold building in Sao Paulo to preserve surrounding trees? We
\ncannot afford the ideal; we are doing what is possible.<\/p>\n
* If you must cut costs, consider selling those dinghies.<\/p>\n
OSVALDO COELHO<\/p>\n
Bandung, West Java<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/tips-for-greenpeace-1447893297", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }