{
    "success": true,
    "data": {
        "id": 1816873,
        "msgid": "tight-competition-for-indonesian-made-smart-home-products-to-dominate-local-market-1782125591",
        "date": "2026-06-22 17:16:12",
        "title": "Tight Competition for Indonesian-Made Smart Home Products to Dominate Local Market",
        "author": "",
        "source": "CNBC",
        "tags": "",
        "topic": "Technology",
        "summary": "The adoption of IoT technology is driving the smart home concept in Indonesia, with local producer Bardi Smart Home aiming to offer affordable solutions. Founder Ryan Maurice Tallulah notes the smart home market potential is around Rp 1 trillion, with growth still in the low teens, indicating significant room for expansion. He emphasises that Indonesia remains a consumer market and requires greater support to boost local product penetration and become a production and innovation hub.",
        "content": "<p>The adoption of digitalisation technology has produced household\nappliances with Internet of Things (IoT) technology, which are utilised\nto support the development of the smart home concept. Technology can\nhelp make household task monitoring easier, more comfortable, safer, and\nmore energy efficient. Bardi Smart Home is one of the locally produced\nsmart home product manufacturers focusing on developing affordable smart\nliving solutions. Founder of Bardi Smart Home, Ryan Maurice Tallulah,\nstated that the overall IoT market potential is very large, reaching Rp\n200 trillion, but the smart home segment specifically is only around Rp\n1 trillion. At Bardi Smart Home, smart home growth has only reached a\nlow-teen percentage per year, meaning there is still significant growth\nopportunity. Indonesia is currently still a smart home market, so to\nachieve the status of a producer and innovation hub, greater support is\nneeded to increase the penetration of local products in the domestic\nmarket.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/tight-competition-for-indonesian-made-smart-home-products-to-dominate-local-market-1782125591",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}