{
    "success": true,
    "data": {
        "id": 1869850,
        "msgid": "through-this-programme-pegadaian-promotes-green-tourism-in-yogyakarta-1784541209",
        "date": "2026-07-20 16:09:22",
        "title": "Through This Programme, Pegadaian Promotes Green Tourism in Yogyakarta",
        "author": "",
        "source": "CNBC",
        "tags": "",
        "topic": "Economy",
        "summary": "State-owned pawnbroker PT Pegadaian, in collaboration with the Government Investment Centre (PIP), has donated 50 electric-assist pedicabs (Bekalista) worth IDR 1.4 billion to support green tourism and the livelihoods of micro-enterprises in Yogyakarta. The initiative aligns with local regulations to reduce emissions in the Malioboro heritage zone and supports the transition from fossil-fuel-powered pedicabs. The programme underscores the company's commitment to environmental, social, and governance (ESG) principles while preserving the region's cultural heritage.",
        "content": "<p>PT Pegadaian (Persero), in partnership with the Government Investment\nCentre (PIP), has distributed 50 electric-assist pedicabs (Bekalista)\nvalued at IDR 1.4 billion to bolster the people\u2019s economy and\nenvironmental conservation in Yogyakarta. The initiative earned the\nstate-owned pawnbroker recognition from the Minister of Finance for its\nstrategic collaboration in driving the micro-enterprise sector within\nthe Special Region of Yogyakarta.<\/p>\n<p>The handover, symbolised by a miniature electric pedicab, was\npresented directly by Finance Minister Purbaya Yudhi Sadewa to PT\nPegadaian\u2019s Director of Human Capital, Tribuana Tunggadewi, at the\nSasana Hinggil Kraton Yogyakarta. The assistance coincides with the\nYogyakarta Provincial Government\u2019s intensified programme to establish\nlow-emission zones and pedestrian areas along Malioboro Street and Margo\nMulya Street, a mandate stemming from the area\u2019s designation as a UNESCO\nWorld Heritage site. A key aspect of this programme is the restriction\nand eventual ban on fuel-powered motorised pedicabs, making the shift to\ntraditional pedal-powered and electric-assist pedicabs essential.<\/p>\n<p>\u201cThis collaboration reflects Pegadaian\u2019s genuine concern for the\nenvironmental and economic pillars. By providing these Bekalista units,\nwe aim not only to preserve Yogyakarta\u2019s cultural heritage and\nenvironment but also to ensure that micro-enterprise operators in the\ntraditional transport sector have a decent livelihood and are more\nenergy-efficient,\u201d stated Tribuana Tunggadewi. The Bekalista design\nadheres to the traditional vehicle standards stipulated in the\nYogyakarta Special Region Regulation No.\u00a05 of 2016. The programme is\ndesigned to deliver a broad, layered positive impact, aligning with ESG\nprinciples and supporting Sustainable Development Goals related to\nclimate action and decent work and economic growth. PT Pegadaian hopes\nthe success of this programme in Yogyakarta will serve as a model for\nother cultural tourism cities across Indonesia to adopt inclusive green\ntransport ecosystems.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/through-this-programme-pegadaian-promotes-green-tourism-in-yogyakarta-1784541209",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}