The cosmetics and body care market in Indonesia has surged in recent\nyears, with retail shelves and digital shopping carts increasingly\ndominated by local brands whose quality rivals that of foreign products.\nBeyond the rapid business turnover, a new consciousness is emerging\namong domestic entrepreneurs: a brand\u2019s success is no longer measured\nsolely by sales figures or rising profits, but by the real impact it can\ndeliver to the community.<\/p>\n
One such business championing this empowerment ethos is Callum, a\nbody care brand specialising in alum deodorant under the umbrella of PT\nGenerasi Antariksa Persada. From its inception, Callum has aimed not\njust to sell products but to commit to being a cog in the national\neconomic engine, carrying the spirit of \u201cFrom Indonesia, for\nIndonesia.\u201d<\/p>\n
For founder Derind Saeful Rohmat, S.M., faith in local potential is\nthe primary fuel for the business. He has believed from the start that\nproducts made by the nation\u2019s own people possess high competitiveness if\nmanaged professionally and consistently. \u201cWe believe Indonesia has vast\npotential, both in terms of human resources and the capabilities of\nMSMEs. That is why we want Callum to be part of that growth, presenting\nquality local products while providing broader benefits to society,\u201d he\nstated.<\/p>\n
This principle is translated directly into the daily production\nprocess. From the selection of raw materials and packaging to\ndistribution, Callum strives to involve local workers. The decision to\nabsorb labour from the area surrounding its operations is deliberate.\nFor Callum, business progress must go hand in hand with improving the\nwelfare of the local community. When an industry grows in a region, the\nlocal residents should be the first to feel its positive impact.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/through-the-cosmetics-industry-callum-champions-local-workforce-empowerment-1784037207", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }