{
    "success": true,
    "data": {
        "id": 1777113,
        "msgid": "threads-launches-music-sticker-feature-in-indonesia-1780297309",
        "date": "2026-06-01 13:10:00",
        "title": "Threads Launches Music Sticker Feature in Indonesia",
        "author": "Wahyunanda Kusuma Pertiwi",
        "source": "KOMPAS",
        "tags": "",
        "topic": "Technology",
        "summary": "Meta has introduced a music sticker feature on Threads in Indonesia, enabling users to share 30-second song clips directly within posts. The move aims to boost music-sharing engagement across Meta's platforms, competing with TikTok's viral trends. The feature's rollout is currently uneven, with some users yet to receive access.",
        "content": "<p>Meta has officially rolled out a new feature on Threads allowing\nusers to add music to posts and replies. The feature, known as a music\nsticker, can be inserted directly into Threads posts and operates\nsimilarly to Instagram\u2019s music stickers in Stories, Reels, or the feed.\nUsers can share 30-second song clips via the music sticker, which\nappears directly on the Threads timeline with a play button, allowing\nothers to listen without leaving the app. To use it, users simply tap\nthe music icon (a musical note) when creating a new post, then search\nfor songs from the available catalog. Meta offers various display\noptions: album cover art, a combination of cover and lyrics, or just the\nsong title and artist. Choosing the latter still allows adding photos or\nvideos to the same post. The music feature is seen as part of Meta\u2019s\nstrategy to expand music-sharing within its app ecosystem. Over recent\nyears, TikTok has been a key driver of new song popularity online, with\nmany viral tracks emerging from user-generated short videos. Meta\nappears keen to replicate this experience on Threads. The company has\npartnered with music labels to support music features across Instagram,\nFacebook, and Threads. With the music sticker, Meta aims to encourage\nusers of the 2023 Twitter-like platform to share favourite songs,\ndiscuss music, and create new trends within the app. While not a major\nupdate like video or direct messaging, the music feature is expected to\nboost user engagement. Moreover, Threads has been actively promoted as a\nmore dynamic, real-time conversation platform aligned with current\ntrends. KompasTekno observed on Monday, 1 June 2026, that the music\nsticker icon is visible and functional on Android versions of Threads\n431.0.0.48.81 in Indonesia. However, the rollout appears uneven, with\nsome KompasTekno Threads accounts still not receiving the sticker\nfeature.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/threads-launches-music-sticker-feature-in-indonesia-1780297309",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}