{
    "success": true,
    "data": {
        "id": 1725662,
        "msgid": "thousands-of-residents-enthusiastically-watch-the-padjadjaran-cultural-procession-boosting-the-umkm-economy-1778216022",
        "date": "2026-05-08 10:35:44",
        "title": "Thousands of Residents Enthusiastically Watch the Padjadjaran Cultural Procession, Boosting the UMKM Economy",
        "author": "",
        "source": "VIVA",
        "tags": "berita",
        "topic": "Economy",
        "summary": "Thousands of residents in Sumedang Regency turned out enthusiastically for the Kirab Budaya Napak Tilas Padjadjaran cultural procession on Saturday night, which not only celebrated Sunda heritage but also spurred significant economic activity for local micro, small, and medium enterprises (UMKM). Vendors reported sharp increases in sales, hotels and restaurants were fully booked, and officials highlighted the event's potential to foster new business opportunities, underscoring the link between cultural events and local economic vitality in West Java. The Governor and Regent expressed optimism that annual repetitions could further enhance the region's economy.",
        "content": "<p>Thousands of residents were delighted and enthusiastic about the\nKirab Budaya Napak Tilas Padjadjaran in Sumedang Regency on Saturday\nnight (2 May 2026). From traders to communities, they felt the positive\nimpact of the event.<\/p>\n<p>Lilis, a resident from Gunung Puyuh Permai, said she was pleased and\nexcited to wait for the procession in front of Sumedang Town Square. The\nKirab Budaya Napak Tilas Padjadjaran began with a procession carrying\nthe Mahkota Binokasih, accompanied by the kereta kencana. The parade\npassed through the main roads of Sumedang Regency.<\/p>\n<p>\u201cI\u2019m happy to see cultural events like this; I brought my child and\nhusband to watch at the Town Square,\u201d she said, quoted on Friday, 8 May\n2026.<\/p>\n<p>Asep, from the Asep Sumedang community group, supported the\ncommemoration of Tatar Sunda. He believed cultural activities must be\ncontinuously preserved and introduced to the younger generation.<\/p>\n<p>\u201cI agree if it\u2019s held every year,\u201d he added.<\/p>\n<p>Santi, a tea seller at the Town Square, said she had sold three\ngallons of iced tea that day, compared to just one gallon on a normal\nday.<\/p>\n<p>\u201cAlhamdulillah, with events like this, sales increase a lot. Have\nmore events like this so that sales go up,\u201d she said.<\/p>\n<p>West Java Governor Dedi Mulyadi stated that every cultural activity\nwould certainly have a positive impact on the local economy.<\/p>\n<p>\u201cThe economic potential is definitely high. Events like this also\ngive birth to new micro, small, and medium enterprises (UMKM). This was\nsudden, but next year Sumedang will prepare better, and the potential\nwill be much greater,\u201d said KDM, the governor\u2019s affectionate\nnickname.<\/p>\n<p>Sumedang Regent Dony Ahmad Munir said hotel rooms were full of guests\nwanting to take a long holiday in Sumedang while watching the cultural\nprocession.<\/p>\n<p>\u201cHotels are full, restaurants are full, and I\u2019m sure UMKM in Sumedang\nare happy and developing. Thank you for initiating this event in\nSumedang,\u201d he said.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/thousands-of-residents-enthusiastically-watch-the-padjadjaran-cultural-procession-boosting-the-umkm-economy-1778216022",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}