The younger beauty business queen<\/p>\n
JAKARTA (JP): Once upon a time Mooryati Soedibyo and Martha
\nTilaar, founder of Martina Berto, were friends. In fact they did
\nbusiness together.<\/p>\n
Today the bitterness between two of the most prominent houses
\nof cosmetics has become talk of the town. Martina Berto has been
\nsued by Mustika Ratu for violating intellectual property rights
\nfor allegedly trying to use Taman Sari, a brand name belonging to
\nthe latter's exotic spa. However, Martha claims that many brands
\nunder the word Sari are registered by her, from Sari Ayu to
\nCempaka Sari.<\/p>\n
Martha, the younger beauty business queen, started with a
\nsalon at home where she tried out cosmetics she called Sari Ayu,
\nmainly on friends. As more and more women left home
\nto work, their desire to look more modern and presentable also
\ngrew. Many of them consulted Martha on how to look their best,
\nmaking the housewife's business expand unbelievably. And in 1981
\nMartha finally founded Martina Berto along with the
\npharmaceutical company Kalbe Farma.<\/p>\n
Although born in a family of professionals, Martha worked for
\nyears as a teacher before her fascination with the philosophy of
\nthe rulers of Java, of beauty from within and without, got the
\nbetter of her and she branched out into the beauty business. But
\ncombined with the sprawling business is also a mission to spread
\nthe total beauty concept to as many women as possible.<\/p>\n
She is also enchanted with the wealth of information about
\nNature that lies deep in the different corners of this island
\ncountry. Having traveled the length and breadth of Indonesia in
\nsearch of the hidden wisdom among its ancient people, Martha is a
\nvirtual store house of knowledge today.<\/p>\n
In Jakarta she tirelessly tries to combine all the information
\nabout traditional cosmetics and herbs with modern technology. And
\nit is the generous investment that she pours into continuous
\nresearch and development that make her products popular, not just
\nfor being environment friendly but also for being the most
\neffective.<\/p>",
"url": "https:\/\/jawawa.id\/newsitem\/the-younger-beauty-business-queen-1447893297",
"image": ""
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"sponsor": "Okusi Associates",
"sponsor_url": "https:\/\/okusiassociates.com"
}