{
    "success": true,
    "data": {
        "id": 1487011,
        "msgid": "the-total-spending-on-advertising-will-not-decline-in-the-1447899208",
        "date": "2004-10-19 00:00:00",
        "title": "The total spending on advertising will not decline in the ",
        "author": null,
        "source": "",
        "tags": null,
        "topic": null,
        "summary": "The total spending on advertising will not decline in the short term, in fact it will grow. In Indonesia the real ad expenditure growth has been 20 - 25 percent per annum. This is because most Asian economies are still developing and the service sector is still growing. Some of the media channels may experience a decline in advertising spend as more channels become available.",
        "content": "<p>The total spending on advertising will not decline in the <br>\nshort term, in fact it will grow. In Indonesia the real ad <br>\nexpenditure growth has been 20 - 25 percent per annum. This is <br>\nbecause most Asian economies are still developing and the service <br>\nsector is still growing. Some of the media channels may  <br>\nexperience a decline in advertising spend as more channels become <br>\navailable. For example advertising in cinema may decline as cost <br>\nof production of making ad films for cinema advertising is very <br>\nexpensive.<\/p>\n<p>What are the most affective advertising media these days?<\/p>\n<p>Word of Mouth is the most effective media. This does not <br>\nliterally mean one person telling a friend about a brand. It can <br>\nbe achieved in many ways using new technology such as SMS and e-<br>\nmails. The point is if the message is received from someone known <br>\nto the consumer, more likely it will be taken seriously.<\/p>\n<p>While TV is still the king for its speed of creating awareness <br>\nand reach, there are many niche channels that are more effective <br>\nin creating sales. For example beauty parlors have been used <br>\neffectively for increasing sales of hair and cosmetic products.<\/p>\n<p>Point of Purchase (POP) advertising is also more effective <br>\nnow, especially in the modern trade environment and a brand can <br>\nswing the purchase in its favour by some interesting advertising<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/the-total-spending-on-advertising-will-not-decline-in-the-1447899208",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}