{
    "success": true,
    "data": {
        "id": 1659297,
        "msgid": "the-story-of-indonesian-furniture-venturing-far-into-the-global-market-1775627493",
        "date": "2026-04-06 19:41:00",
        "title": "The Story of Indonesian Furniture Venturing Far into the Global Market",
        "author": "Erdy Nasrul",
        "source": "REPUBLIKA",
        "tags": "",
        "topic": "Trade",
        "summary": "Indonesian furniture and home decor products have achieved significant transaction potential of US$743,070 at the Home Design 2026 exhibition in Budapest, Hungary, highlighting growing global trust in their quality, cultural value, and sustainability. Domestically, the Indonesia International Furniture Expo (IFEX) 2026 in Tangerang generated US$300 million in transactions with buyers from 86 countries, underscoring Indonesia's competitive edge in blending tradition with innovation amid rising demand for natural materials. Despite global uncertainties, Indonesia's stable supply chains and legal timber systems position it well, though challenges like rising logistics and energy costs require adaptive strategies to sustain this momentum.",
        "content": "<p>In an exhibition hall in Budapest, Hungary, soft light falls on the\nsurface of meticulously carved teak wood. There are traces of hands,\nheritage, and stories carried far from the Nusantara archipelago. Among\nrows of global products, Indonesian furniture is not merely present as\nmerchandise, but as a narrative of culture, perseverance, and identity.\nFrom there, a glimmer of good news emerges. Indonesian furniture and\nhome decor products recorded transaction potential of US$743,070 at the\nHome Design 2026 exhibition. That figure is not just an economic value,\nbut also a sign that local creations are finding a place in the hearts\nof the Central and Eastern European markets. Head of the Indonesia Trade\nPromotion Centre in Budapest, Suci Mahanani, views this achievement as a\nreflection of increasing global market confidence in Indonesian\nproducts. It is not only due to their quality, but also the values they\ncarry, from the use of natural materials to sustainability principles\nthat are now a global consumer preference. Behind these products are\nsmall and medium-sized enterprises working quietly. They process wood,\ncopper, and even innovative materials like mycelium, then blend them\nwith contemporary design touches. From small workshops in Indonesia,\nthese creations sail far, penetrating geographical boundaries and global\nmarket tastes. The same vibrancy is felt domestically. At the Indonesia\nInternational Furniture Expo (IFEX) 2026 in BSD, Tangerang, transactions\nreached US$300 million. Thousands of buyers from 86 countries attended,\nstrolling through exhibition corridors filled with the aroma of wood,\nnatural fibre textures, and evolving ideas. Chairman of the Indonesian\nFurniture and Handicraft Industries Association, Abdul Sobur, assesses\nthat this achievement demonstrates the strengthening competitiveness of\nIndonesian furniture. But more than that, IFEX serves as a meeting\nground between tradition and innovation, between local artisans and a\nconstantly moving global market. Emerging trends are intriguing. Natural\nmaterials like solid wood, stone, and fibres are increasingly sought\nafter, in line with growing awareness of wellness living concepts, a\nlifestyle that places comfort and closeness to nature as primary needs.\nAmid global uncertainties, including conflicts in several regions,\nIndonesia instead has opportunities to strengthen its position.\nStability, relatively maintained supply chains, and timber legality\nsystems are factors that keep Indonesian products trusted. However,\nchallenges remain. Rising logistics and energy costs are important notes\nthat need to be anticipated. At this point, the industry is not only\ndemanded to be strong, but also adaptive. Indonesia\u2019s strengths, as\nacknowledged by industry players, do not solely lie in production. They\nappear in finer details, in carvings that are more than just forms, in\ndesigns that carry stories, and in the cultural heritage embedded in\nevery product.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/the-story-of-indonesian-furniture-venturing-far-into-the-global-market-1775627493",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}