{
    "success": true,
    "data": {
        "id": 1632625,
        "msgid": "the-soft-saving-trend-emerges-amid-economic-pressures-on-young-people-1774353419",
        "date": "2026-03-24 18:18:00",
        "title": "The \"Soft Saving\" Trend Emerges Amid Economic Pressures on Young People",
        "author": "Sakina Rakhma Diah Setiawan",
        "source": "KOMPAS",
        "tags": "",
        "topic": "Finance",
        "summary": "The \"soft saving\" trend is gaining traction among Generation Z as a flexible approach to financial management that prioritises current quality of life and mental well-being over aggressive long-term saving, amid economic uncertainties like high inflation and rising living costs. This strategy responds to the challenges faced by young people entering the workforce during global crises such as the Covid-19 pandemic, allowing them to balance immediate experiences like travel and personal development with modest savings for the future. While it offers relief from financial stress, experts emphasise the importance of not entirely neglecting long-term goals.",
        "content": "<p>JAKARTA, KOMPAS.com - The trend in financial management among the\nyounger generation continues to evolve alongside changes in the global\neconomic landscape, digital lifestyles, and growing awareness of mental\nhealth.<\/p>\n<p>One approach that is now widely discussed is soft saving, a saving\nstrategy that is more flexible, focusing on balancing current needs with\nfuture goals.<\/p>\n<p>This concept is becoming increasingly popular, particularly among\nGeneration Z (Gen Z), who tend to face economic pressures, high living\ncosts, and career uncertainties from the outset of entering the\nworkforce.<\/p>\n<p>Soft saving is generally understood as a saving approach that places\ncurrent quality of life as a priority, without entirely ignoring\nlong-term financial objectives.<\/p>\n<p>Investopedia describes soft saving as a practice that prioritises\nquality of life and present-day happiness over aggressive saving for the\nfuture.<\/p>\n<p>This approach emerges as a response to economic uncertainties that\nmake long-term financial planning, such as retirement savings, difficult\nto envision or achieve for some young people.<\/p>\n<p>Quoted from NerdWallet, soft saving means choosing to use money for\nthings enjoyed in the present, while saving at a lower intensity for the\nfuture.<\/p>\n<p>Rebecca Palmer, a certified financial planner in Washington DC,\ndescribes this concept as an effort to balance future financial\ninterests with the needs of current life experiences.<\/p>\n<p>\u201cSaving gradually means paying more attention to your current life\nexperiences and not being too willing to sacrifice much for your\nfuture,\u201d Palmer explains.<\/p>\n<p>This generation grew up amid global economic crises, the Covid-19\npandemic, high inflation, as well as surges in education and housing\ncosts.<\/p>\n<p>In this context, many young people choose to prioritise life\nexperiences such as travel, personal development, and mental health over\naccumulating long-term savings.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/the-soft-saving-trend-emerges-amid-economic-pressures-on-young-people-1774353419",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}