{
    "success": true,
    "data": {
        "id": 1690765,
        "msgid": "the-journey-of-tim-cook-leading-apple-once-doubted-but-exceeded-expectations-1776757895",
        "date": "2026-04-21 13:15:00",
        "title": "The Journey of Tim Cook Leading Apple: Once Doubted But Exceeded Expectations",
        "author": "Soffya Ranti",
        "source": "KOMPAS",
        "tags": "",
        "topic": "Business",
        "summary": "Tim Cook has announced his resignation as CEO of Apple, effective 1 September 2026, concluding nearly 15 years of leadership that transformed the company from a $350 billion valuation to over $4 trillion. Joining Apple in 1998 despite warnings due to its instability, Cook revolutionised operations by outsourcing manufacturing to partners like Foxconn in China and building a robust supply chain, including key investments in flash memory. His tenure, recommended by Steve Jobs, not only stabilised Apple but propelled it to become the world's most valuable technology firm, marking a significant chapter in global business history.",
        "content": "<p>Tim Cook has officially announced his resignation as CEO of Apple,\neffective 1 September 2026. This decision ends nearly 15 years of his\nleadership filled with achievements, while opening a new chapter for the\nworld\u2019s most valuable technology company. Cook\u2019s journey as CEO began on\n24 August 2011, precisely when the health condition of the legendary\nfounder Steve Jobs was deteriorating. From that point, Cook took full\ncontrol, and in the nearly 15 years that followed, he successfully led\nApple from a valuation of $350 billion to surpassing $4 trillion.\nAccording to AppleInsider, here is the complete journey of Tim Cook\nduring his leadership of Apple, from his first joining until his\ndecision to step down from the CEO position. Before joining, Cook worked\nat IBM for more than a decade and briefly at Compaq as vice president of\nmaterials. Many people around him advised him to stay at Compaq, given\nApple\u2019s unstable condition at the time. However, Cook chose to take the\nrisk. In his 2017 commencement speech, he admitted that from a business\ncalculation perspective, the decision made no sense. But he believed\nApple was the place where he could find his life\u2019s purpose. Cook then\njoined as Senior Vice President of Operations. In his operations role,\nCook immediately left a significant mark. He redesigned Apple\u2019s\nmanufacturing model, from previously having its own factories to relying\non assembly partners in China such as Foxconn. This step gave Apple\nextraordinary flexibility to adapt to new technology more quickly while\nreducing production costs. Cook also built a tight supply chain control\nstrategy, including long-term investments in flash memory, which later\nbecame a crucial component in the iPhone. In 2005, he was officially\nappointed as Chief Operating Officer and reported directly to Jobs. As\nJobs\u2019 health declined, Cook began to gradually take over the company\u2019s\ndaily operations. In January 2009, he served as interim CEO when Jobs\ntook medical leave for a liver transplant. At that time, Cook was\nreportedly offering to donate part of his liver, but the offer was\nrejected. On 24 August 2011, Jobs issued an official letter stating that\nhe was no longer able to perform his duties as CEO and firmly\nrecommended Cook as his successor.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/the-journey-of-tim-cook-leading-apple-once-doubted-but-exceeded-expectations-1776757895",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}