{
    "success": true,
    "data": {
        "id": 1651906,
        "msgid": "the-harvest-distributes-800-aid-packages-to-strengthen-social-action-1775123469",
        "date": "2026-04-02 15:54:00",
        "title": "The Harvest Distributes 800 Aid Packages to Strengthen Social Action",
        "author": "Andhika",
        "source": "MEDIA_INDONESIA",
        "tags": "",
        "topic": "Business",
        "summary": "The Harvest, a prominent Indonesian retail company, concluded its Ramadan social programme 'Let Eid Be The Light' on 31 March 2026 by distributing 800 charity packages to orphaned children through collaborations with foundations such as Yayasan Irtiqo Kebajikan (Rumah Cita), Yayasan Darul Yatim, and Yayasan Amanah Berbagi Berkah. CEO Sylvia Andriani Rizal highlighted the initiative's aim to transform each of the company's over 100 outlets across 33 cities into beacons of kindness, supported by partners like Zahin Community. Beyond social contributions, The Harvest is reinforcing its business strategy with product innovations, enhanced delivery services, and adherence to international quality standards, underscoring its dual commitment to market leadership and societal value in Indonesia.",
        "content": "<p>The Harvest retail company closed its Ramadan social programme titled\nLet Eid Be The Light on 31 March 2026, achieving the distribution of 800\ncharity packages for orphaned children. The programme involved various\nfoundations, such as Yayasan Irtiqo Kebajikan (Rumah Cita), Yayasan\nDarul Yatim, and Yayasan Amanah Berbagi Berkah, as beneficiaries of the\naid.<\/p>\n<p>Through the Berbagi Cahaya Kebaikan initiative, The Harvest utilised\nits network of more than 100 outlets in 33 cities to encourage consumers\nand donors to participate in the social action.<\/p>\n<p>CEO of PT Sentra Aktaha Horeca (The Harvest), Sylvia Andriani Rizal,\nstated that the programme stemmed from the desire to make every outlet a\nsource of goodness for the community.<\/p>\n<p>\u201cWe want every outlet to be a small light that can spread kindness,\nespecially to those in need,\u201d said Sylvia in a written statement.<\/p>\n<p>The success of the programme was also supported by Zahin Community.\nFounder of Zahin Community, Fina Mairita, noted that the collaboration\nheld strong meaning due to shared visions in bringing hope to the\ncommunity.<\/p>\n<p>From the beneficiaries\u2019 perspective, a representative from Yayasan\nRumah Cita, Esti, expressed that the aid provided motivation for the\nchildren to continue pursuing their dreams, aligning with the\nfoundation\u2019s focus on providing quality education for orphans and the\nunderprivileged.<\/p>\n<p>In addition to social activities, the Ramadan momentum was used by\nThe Harvest to affirm its future business strategy direction, namely\nstrengthening product innovation and service improvements.<\/p>\n<p>The company continues to introduce products relevant to trends, such\nas Dubai Chewy Cookie and practical mini cake variants. On the service\nside, The Harvest is also enhancing delivery facilities and outlet\ncomfort as gathering spaces.<\/p>\n<p>As an industry player that has operated for more than two decades,\nThe Harvest ensures product quality through strict oversight from\nupstream to downstream.<\/p>\n<p>The company has obtained various international certifications,\nincluding BRCGS from the UK, as well as Halal, GMP, and SNI\ncertifications. The entire production process is managed centrally\nthrough the R&amp;D Center and Central Kitchen facilities in Sentul.<\/p>\n<p>Through the combination of social contributions and global quality\nstandards, The Harvest reaffirms its commitment to continue growing as a\nmarket leader while providing added value to society in Indonesia.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/the-harvest-distributes-800-aid-packages-to-strengthen-social-action-1775123469",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}