{
    "success": true,
    "data": {
        "id": 1472495,
        "msgid": "the-groove-getting-into-the-nonmainstream-beat-1447899208",
        "date": "2004-02-22 00:00:00",
        "title": "The Groove: Getting into the nonmainstream beat ",
        "author": null,
        "source": "JP",
        "tags": null,
        "topic": null,
        "summary": "The Groove: Getting into the nonmainstream beat Hera Diani, The Jakarta Post, Jakarta When Bandung-based band The Groove first took the leap into the music scene back in 1997, it was a go-with-the-flow or stick-with-your-heart kind of thing. They had to pick between cashing in by playing mass appeal pop, or take the risk of finding a more limited audience for their jazz\/funk inflected pop music.",
        "content": "<p>The Groove: Getting into the nonmainstream beat<\/p>\n<p>Hera Diani, The Jakarta Post, Jakarta<\/p>\n<p>When Bandung-based band The Groove first took the leap into the<br>\nmusic scene back in 1997, it was a go-with-the-flow or<br>\nstick-with-your-heart kind of thing.<\/p>\n<p>They had to pick between cashing in by playing mass appeal<br>\npop, or take the risk of finding a more limited audience for<br>\ntheir jazz\/funk inflected pop music.<\/p>\n<p>They chose the latter, their albums sold quite well -- the<br>\nthird Hati-hati (Be Careful) was released earlier this month --<br>\nand earned some respect for delivering a different sound in the<br>\nmusic industry.<\/p>\n<p>Of course, the journey was not that easy.<\/p>\n<p>\"The struggle was painful,\" vocalist Rika Roslan recalled of<br>\nthe rejection they received for not playing to the masses.<\/p>\n<p>She and her seven bandmates always believed there must be an<br>\naudience somewhere for their music.<\/p>\n<p>There was, for as they began to perform in cafes and clubs,<br>\npeople packed the places to hear the band play acid jazz numbers<br>\nfrom the likes of Jamiroquai, Incognito and Brand New Heavies,<br>\nand also their own.<\/p>\n<p>With six instruments -- guitar, bass, drums, piano, keyboard,<br>\nand percussion -- plus two vocalists, the band offers a richly<br>\ntextured groovin' and upbeat sound.<\/p>\n<p>From their success on the Bandung club scene, the offers<br>\nstarted coming in from Jakarta where the band caught the<br>\nattention of songwriter Yovie Widianto, who brought them to the<br>\nattention of Sony Music.<\/p>\n<p>As the band signed album deals, they first learned to<br>\ncompromise and limit their creativity. Used to playing a long<br>\nimprovised song, they had to rein themselves in to make a more<br>\nradio-friendly track in the studio.<\/p>\n<p>Rieka had to be less showy with her voice and the band needed<br>\nto write songs with more simple structures to make them more<br>\ncatchy. The results, however, were not compromised works, let<br>\nalone selling out.<\/p>\n<p>The band's 1999 debut album Kuingin (I Want) was filled with<br>\ncatchy numbers, mixes of pop, jazz, funk and dance music, yet its<br>\ncharm did not fade with repeated listening.<\/p>\n<p>The album earned rave reviews, although as they predicted,<br>\nthey found themselves segmented to the upper class market.<\/p>\n<p>They released a critically acclaimed sophomore effort called<br>\nMata, Telinga dan Hati (Eye, Ear and Heart) two years later, with<br>\nnumbers highlighted by brass and string sections.<\/p>\n<p>The band members' individual skills are also recognized, as<br>\nthey are often invited as solo guest musicians for other artists.<br>\nRieka has written hit songs for singers like Shanty and Malaysian<br>\nSheila Majid.<\/p>\n<p>They suffered a big blow when bassist Yuke left the band and<br>\njoined Dewa, reportedly the country's highest paid band. It was<br>\nan ironic move amid The Groove's earlier commitment.<\/p>\n<p>The band moved on, recruiting a new member and went back into<br>\nthe studio to record its third album, which came out earlier this<br>\nmonth.<\/p>\n<p>It is a more back-to-basics album, with smooth jazz rather<br>\nthan upbeat acid jazz if previous works. The band sticks with the<br>\neight-member formation to \"get the accurate sound\".<\/p>\n<p>They also brought in a pack of noted jazz musicians as<br>\ncollaborators, like Indra Lesmana, Idham Noorsaid and Aksan<br>\nSyuman.<\/p>\n<p>Each member's personal taste veers into jazz, such as Sarah<br>\nVaughan, Billie Holiday, Herbie Hancock and Bill Evans.<\/p>\n<p>The Groove was featured in the noted local festival Jazz Goes<br>\nTo Campus (JGTC) in 1997. Rieka also sang in the jazz band Jam O<br>\nBembe which rocked the stage of JGTC the end of last year.<\/p>\n<p>\"We still call our music pop. We love jazz, but we still can't<br>\nplay it well. We always learn, though,\" Rieka said.<\/p>\n<p>One thing for sure is they will always struggle to hold to<br>\ntheir beliefs, a music idealism that unfortunately has faded in<br>\ntheir hometown, even though Bandung has a long established<br>\nreputation for producing noted musicians and groups, such as<br>\nHarry Roesli, Gigi and Yovie.<\/p>\n<p>\"They (Bandung musicians) now play the same kind of music,<br>\nR&amp;B. Apparently, local cafes and clubs now give less freedom to<br>\nplay the music they want. That's understandable because there are<br>\nnot as many clubs there as in Jakarta. But it's very unfortunate<br>\nand not conducive for new musicians,\" Rieka said.<\/p>\n<p>She urged young people to be stubborn in playing the music<br>\nthat they like.<\/p>\n<p>\"From the beginning, we want to be different and we play what<br>\nwe like. There's a risk involved, but turns out that it sells,\"<br>\nRieka said.<\/p>\n<p>According to her, their audience started to expand, including<br>\nto the lower economy bracket, as well as teenagers.<\/p>\n<p>Their recent gig in the easternmost province of Papua opened<br>\ntheir eyes to the possibility of looking beyond the usual<br>\nmarkets.<\/p>\n<p>\"The people there like our songs and looked for our records<br>\nafter seeing our gigs. Our target now is to play as many gigs as<br>\npossible in the regions so that people see there is another<br>\ngenre, rather than what's played in the television and radio.\"<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/the-groove-getting-into-the-nonmainstream-beat-1447899208",
        "image": ""
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    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
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