{
    "success": true,
    "data": {
        "id": 1571670,
        "msgid": "the-benefits-of-prioritising-clothing-functionality-over-trends-1772079757",
        "date": "2026-02-26 09:00:00",
        "title": "The Benefits of Prioritising Clothing Functionality Over Trends",
        "author": "Lusia Kus Anna",
        "source": "KOMPAS",
        "tags": "",
        "topic": "Lifestyle",
        "summary": "The Sustainability Lead at PT Fast Retailing Indonesia (Uniqlo) suggests mindful buying by focusing on clothing functionality rather than fleeting trends. Choosing timeless pieces allows for versatile use in various situations, reducing unnecessary purchases and promoting sustainable consumption.",
        "content": "<p>Kompas.com - Ever-changing fashion trends and the wide array of\ncolours and styles often lead to overflowing wardrobes as consumers\nstruggle to resist buying the latest items. Without planning, clothing\npurchases can become a significant expense, especially when items are\nonly worn once and end up gathering dust in the closet.<\/p>\n<p>The Sustainability Lead at PT Fast Retailing Indonesia (Uniqlo),\nMichelle Marietta Secoa, shared several tips for mindful buying to make\npurchases more measured and avoid simply following momentary\ndesires.<\/p>\n<p>\u201cBuying clothes can be based on their functionality. Some clothes can\nalso be used for other purposes,\u201d she told Kompas.com in Central Jakarta\non Wednesday (25\/2\/2026).<\/p>\n<p>She explained that clothing with a timeless concept allows a single\nitem to be used in various situations.<\/p>\n<p>For example, a top can be worn for casual activities or sports,\ndepending on how it is styled.<\/p>\n<p>\u201cBecause it is timeless, a single item of clothing can be worn for\nsporty or casual looks. It just needs to be mixed and matched or\nlayered,\u201d said Michelle.<\/p>\n<p>The layering approach is one strategy to keep basic clothing the\nsame, but the look can be adjusted to suit the need.<\/p>\n<p>This flexibility means that a single item of clothing is not limited\nto just one activity. Adding an outer layer is a quick way to change the\nfunction of the inner clothing in an instant, without having to change\nthe entire look.<\/p>\n<p>\u201cBut the outer layer should be adjusted. If it\u2019s cold, you can wear a\nthick jacket. If you\u2019re doing outdoor sports, you can wear a jacket that\nhas UV protection. The inner layer remains the same, but the look can be\ndifferent,\u201d said Michelle.<\/p>\n<p>Michelle highlighted the tendency of consumers to buy the same\nproduct, but in different colours.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/the-benefits-of-prioritising-clothing-functionality-over-trends-1772079757",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}