{
    "success": true,
    "data": {
        "id": 1454084,
        "msgid": "text-messages-up-by-100-percent-1447893297",
        "date": "2004-11-20 00:00:00",
        "title": "Text messages up by 100 percent",
        "author": null,
        "source": "JP",
        "tags": null,
        "topic": null,
        "summary": "Text messages up by 100 percent Leony Aurora, The Jakarta Post, Jakarta With new, cheaper cellular cards on the market and more people owning cell phones, text messaging during Idul Fitri saw a tremendous jump of almost 100 percent this year as compared to last year. The country's biggest cellular operator, Telkomsel, reported traffic of 87 million short messages on Idul Fitri, which fell on Nov. 14 this year.",
        "content": "<p>Text messages up by 100 percent<\/p>\n<p>Leony Aurora, The Jakarta Post, Jakarta<\/p>\n<p>With new, cheaper cellular cards on the market and more people<br>\nowning cell phones, text messaging during Idul Fitri saw a<br>\ntremendous jump of almost 100 percent this year as compared to<br>\nlast year.<\/p>\n<p>The country's biggest cellular operator, Telkomsel, reported<br>\ntraffic of 87 million short messages on Idul Fitri, which fell on<br>\nNov. 14 this year. Idul Fitri eve saw 72.5 million text messages<br>\nsent, and the day after Idul Fitri, 50 million messages.<\/p>\n<p>Last year, the number of text messages sent during the Islamic<br>\nholiday was 40 million per day.<\/p>\n<p>\"Telkomsel's short message services (SMS) center's capacity is<br>\n4,000 messages per second,\" said the company's spokesman, Suryo<br>\nHadianto, recently. \"The jump in text messaging was well-<br>\nmanaged.\"<\/p>\n<p>Telkomsel currently has 14.9 million subscribers to three<br>\nservices, namely its post-paid card Kartu Halo, pre-paid Simpati,<br>\nand recently launched Kartu As.<\/p>\n<p>Calculated roughly, the operator reaped at least Rp 47 billion<br>\n(US$5.2 million) from texting activities in the period of Nov. 13<br>\nto Nov. 15.<\/p>\n<p>However, the surge in the number of messages proved to be<br>\ntroublesome. Indosat, which offers services Matrix, Mentari, and<br>\nM3 Smart, faced an overloaded network on the eve of Idul Fitri,<br>\nmaking it difficult for customers to send and receive text<br>\nmessages.<\/p>\n<p>\"We had increased our capacity to 75 million SMSs per day to<br>\nanticipate (the increase during) Idul Fitri,\" said Indosat<br>\ncellular marketing director Hasnul Suhaimi. \"However, a huge<br>\nnumber of messages were sent simultaneously, causing some delay.\"<\/p>\n<p>Some 55 million messages were sent by Indosat customers on<br>\nIdul Fitri, 2.5 times the normal number in a day.<\/p>\n<p>Hasnul said the operator would try to increase its capacity<br>\nfor New Year.<\/p>\n<p>PT Excelcomindo Pratama (XL), which operates pre-paid cards<br>\nBebas and Jempol, also saw a surge in text messaging on Idul<br>\nFitri.<\/p>\n<p>Corporate communications manager Debora Amelia Santoso said<br>\nthat traffic peaked one day before and one day after Idul Fitri<br>\nand reached 50 million messages per day.<\/p>\n<p>Traffic until the end of the year is also expected to increase<br>\ndue to XL's current promo, which allows its users to send up to<br>\n100 messages per day for free to fellow XL users. The promo lasts<br>\nuntil Dec. 31.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/text-messages-up-by-100-percent-1447893297",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}