{
    "success": true,
    "data": {
        "id": 1768939,
        "msgid": "tennis-and-padel-trends-gain-momentum-as-industry-capitalises-on-opportunities-1779893806",
        "date": "2026-05-27 20:53:37",
        "title": "Tennis and Padel Trends Gain Momentum as Industry Capitalises on Opportunities",
        "author": "",
        "source": "VIVA",
        "tags": "bisnis",
        "topic": "Business",
        "summary": "Tennis and padel are growing in popularity across Indonesia, driving business opportunities in sports equipment, apparel, and community-based services. Companies like Metro Tennis Terminal are shifting from transactional sales to experiential retail, offering coaching, racket demos, and personalised consultations to enhance customer engagement. This trend reflects a broader industry move towards holistic experiences rather than pure product sales.",
        "content": "<p>Jakarta \u2013 Tennis and padel trends continue to grow in Indonesia over\nrecent years. Increased public interest in racket sports has opened\nbusiness opportunities in sports equipment, apparel, footwear, and\ncommunity-based playing experiences.<\/p>\n<p>This growth is evident from the rise in tennis and padel facilities,\nactive community engagement, and new approaches in sports retail.\nIndustry players are combining product sales with consultation services,\nplaying experiences, and community activities to reach consumers.<\/p>\n<p>Metro Tennis Terminal, a racket sports retailer, has capitalised on\nthis growth by strengthening its position as Exclusive Tennis Retailer\nfor On Indonesia through the Serve &amp; Social event held at HQ Padel\n&amp; Tennis in Pesanggrahan on 10 May.<\/p>\n<p>The event introduced The Roger Pro 3 product through on-court\nexperiences, with participants engaging in coaching sessions,\nperformance testing, racket demos, and community gatherings.<\/p>\n<p>Managing Director Dhananjay \u201cJay\u201d Kuckreja said the sports retail\ntrend is no longer solely focused on product sales. \u201cThis event reflects\nhow we see the future of tennis retail\u2014not just selling products, but\nproviding a complete experience, from racket demos, stringing,\nconsultations, to understanding the gear that best suits a player\u2019s\nstyle,\u201d he said, according to a press release dated Wednesday, 27 May\n2026.<\/p>\n<p>\u201cMetro will continue to invest in top-notch racket demos, stringing\nservices, and personalised retail experiences. We want players to come\nnot just to buy, but to receive the right guidance,\u201d added Jay.<\/p>\n<p>Participants also had the chance to try new demo rackets such as\nYonex MUSE, Yonex VCORE 2026, Babolat Pure Aero 2026, and other\nperformance models. Metro highlighted the use of ReString strings as\npart of efforts to deliver optimal trial and racket setup\nexperiences.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/tennis-and-padel-trends-gain-momentum-as-industry-capitalises-on-opportunities-1779893806",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}