{
    "success": true,
    "data": {
        "id": 1195434,
        "msgid": "teenagers-lured-by-ads-in-magazines-1447893297",
        "date": "1995-02-12 00:00:00",
        "title": "Teenagers lured by ads in magazines",
        "author": null,
        "source": "",
        "tags": null,
        "topic": null,
        "summary": "Teenagers lured by ads in magazines JAKARTA (JP): Love your children. For some of Jakarta's parents, the slogan means hand your kid money or a credit card. Nunui, in her second year at SMP Sumbangsih junior high school, says that her parents give her Rp 15,000 (US$6.81) a week. Agung, a high school student, gets Rp 30,000 per week. Mei, another high school student, whose father has a chain of restaurants, was given a supplementary credit card when she was 15.",
        "content": "<p>Teenagers lured by ads in magazines<\/p>\n<p>JAKARTA (JP): Love your children.<\/p>\n<p>For some of Jakarta's parents, the slogan means hand your kid<br>\nmoney or a credit card.<\/p>\n<p>Nunui, in her second year at SMP Sumbangsih junior high<br>\nschool, says that her parents give her Rp 15,000 (US$6.81) a<br>\nweek. Agung, a high school student, gets Rp 30,000 per week. Mei,<br>\nanother high school student, whose father has a chain of<br>\nrestaurants, was given a supplementary credit card when she was<br>\n15.<\/p>\n<p>A survey in Editor, before it was banned last June, revealed<br>\nthat 3.3 percent of parents gave their kids Rp 100,000 to Rp<br>\n300,000 per week. The remaining 96.7 percent gave less than Rp<br>\n100,000 per week.<\/p>\n<p>These teenagers are an obvious market.<\/p>\n<p>Adolf Siregar, a research manager of Survey Research<br>\nIndonesia, confirmed that advertisements targeted at teenagers<br>\nhave increased in the last two years.<\/p>\n<p>His company's data indicates that the weekly teen magazine Hai<br>\nhas increased its advertisements revenues steadily since 1992.<br>\nThe magazine earned Rp 1.2 billion in 1992, Rp 1.5 billion in<br>\n1993 and Rp 2.3 billion last year.<\/p>\n<p>Gadis, a magazine targeted at teenage girls that is published<br>\nevery ten days, enjoyed a similar increase. Its advertising<br>\nincome in 1992 was Rp 3.2 billion, in 1993 it jumped to Rp 4.4<br>\nbillion and last year it reached Rp 4.7 billion.<\/p>\n<p>The data divulges that clothes and personal daily articles<br>\nwere the most advertised items in the two magazines last year.<br>\nThese two attributed for 33.9 percent of Hai's income from<br>\nadvertisement and 44.5 percent of Gadis's.<\/p>\n<p>The second biggest advertising income earner last year in Hai<br>\nwas services (20.7 percent), while food (6.6 percent) came third.<br>\nIn Gadis's toiletries (28.1 percent) came second and services<br>\n(10.6 percent) came third. (als)<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/teenagers-lured-by-ads-in-magazines-1447893297",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}