{
    "success": true,
    "data": {
        "id": 1795367,
        "msgid": "technology-becomes-main-driver-of-msme-development-in-east-jakarta-1781082142",
        "date": "2026-06-10 14:33:33",
        "title": "Technology becomes main driver of MSME development in East Jakarta",
        "author": "",
        "source": "ANTARA_ID",
        "tags": "",
        "topic": "Economy",
        "summary": "The East Jakarta city government has identified digital technology as the primary catalyst for accelerating growth among creative businesses and MSMEs. Officials noted technology has significantly improved information access, digital marketing, and business network expansion. The government is combining technological support with community collaboration and ongoing coaching to boost regional economic growth and public welfare.",
        "content": "<p>The East Jakarta City Government considers the utilisation of digital\ntechnology to be one of the main factors driving the acceleration of\ngrowth for creative business actors and Micro, Small, and Medium\nEnterprises (MSMEs). \u201cThe development of the creative economy is\ncurrently quite positive. Technology helps speed up information and\nprovides many conveniences for business actors,\u201d said Head of the East\nJakarta Tourism and Creative Economy Sub-department, Yayang Kustiawan,\nin Jakarta on Wednesday. According to him, the development of the MSME\nsector and the creative economy in East Jakarta is showing an\nincreasingly positive trend. \u201cThe ease of access to information, digital\nmarketing, and the expansion of business networks are advantages now\nfelt by MSME actors,\u201d Yayang said. He mentioned that the creative\neconomy sector has now become one of the drivers of the community\u2019s\neconomy. Business actors are also finding it easier to introduce their\nproducts to a wider market through various digital platforms. In\naddition to technological support, collaboration with communities and\nvarious parties is also an important factor in developing the creative\neconomy. Yayang said communities have a strategic role in expanding\nbusiness networks as well as serving as a forum for sharing knowledge\nand experiences among business actors. \u201cThe government cannot work\nalone. Communities and technology have a significant role because they\nprovide access and convenience for creative economy actors to develop,\u201d\nYayang stated. For this reason, he hopes that with technological\nsupport, ongoing coaching, and collaboration from various parties, the\nEast Jakarta creative economy sector will contribute more to regional\neconomic growth and improving community welfare. Meanwhile, the East\nJakarta City Government, through the Tourism and Creative Economy\nSub-department, continues to make efforts to coach creative business\nactors. To date, a total of 2,574 creative business actors have received\ncoaching from the East Jakarta Tourism and Creative Economy\nSub-department.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/technology-becomes-main-driver-of-msme-development-in-east-jakarta-1781082142",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}