TECHNOGERMA Jakarta '99: Germany's best on offer<\/p>\n
German technology will be on show in Indonesia during
\nTECHNOGERMA Jakarta '99 from March 1 to March 7 at the Jakarta
\nConvention Center.<\/p>\n
TECHNOGERMA is an exhibition by German high-tech companies.
\nSome 200 German companies will be exhibiting a wide-range of
\ntechnologies and goods, including mechanical engineering and
\nplant construction; electrical engineering and electronics;
\nchemicals; precision engineering and optics; automotive
\nconstruction; environmental technology; service providers; and
\ninstitutional information.<\/p>\n
The sheer number and diversity of exhibits ensures that there
\nwill be something of interest or use for everyone, whether you
\nare just a curious person or a potential partner for a German
\nhigh-tech company.<\/p>\n
TECHNOGERMA's history<\/p>\n
Germany's participation in foreign trade fairs dates back to
\n1949. It did not take long for German companies to realize that
\ntaking part in these fairs was an effective way to reintroduce
\nthe world market to their products and goods.<\/p>\n
The Federal Government of Germany also saw trade fairs as an
\nopportunity for Germany to reenter foreign markets. From the
\nbeginning, the government has provided the financial support for
\nGerman companies to participate in foreign trade fairs.<\/p>\n
From its modest beginning of gingerly bringing German
\ncompanies back into the world market, the foreign trade fair
\nprogram today covers more than 150 events a year.<\/p>\n
Of these events, none is larger than the TECHNOGERMA
\nexhibition, a once every four years sensation of the best of
\nGerman high-tech.<\/p>\n
TECHNOGERMA began in the 1950s as the German Industry
\nExhibition. The idea behind these exhibitions was for German
\nindustries, in cooperation with the Federal Government, to
\npresent German technology in specific markets.<\/p>\n
Its goal was to present the efficiency of German industries in
\ncountries still in the initial stages of economic development and
\nwhich did not possess a trade fair industry.<\/p>\n
The first of 14 such exhibitions took place in Mexico City in
\n1954. Since then, the exhibition has traveled the globe. From
\nEurope, Asia and Africa to South America, German industry has
\npresented itself around the world.<\/p>\n
The exhibition came to Jakarta in 1979, under the name
\nINDOGERMA. This first German exhibition in Indonesia encouraged a
\ngrowing cooperation and collaboration between German and
\nIndonesian companies, demonstrating the kind of positive results
\nsuch an exhibition can achieve.<\/p>\n
Twenty years later, German technology decided to return here
\nwith TECHNOGERMA Jakarta '99.<\/p>\n
The decision to hold TECHNOGERMA Jakarta '99 was made in May
\n1996. The Federal Ministry of Economics gave TECHNOGERMA Jakarta
\n'99 top priority among its foreign trade fair promotions by
\nallocating 10 percent of its trade fairs budget in 1999. And
\nFederal Minister of Economics Dr. Werner Mller has pledged his
\npersonal support and will be in Jakarta for the opening of the
\nexhibition.<\/p>\n
Organized by the Federal Ministry of Economics and Technology,
\nin cooperation with the Association of the German Trade Fair
\nIndustry (AUMA) and the support of the German-Indonesian Chamber
\nof Commerce and Industry in Jakarta (EKONID), the event is
\nimplemented by Internationaler Messe-und Ausstellungsdienst GmbH
\n(IMAG).<\/p>\n
TECHNOGERMA Jakarta '99 is not only supplemented by specialist
\nsymposia, but also by a cultural program.<\/p>\n
TECHNOGERMA Jakarta's Goals<\/p>\n
Despite the fact that TECHNOGERMA Jakarta '99 is sold out, a
\nclear sign of the support which the event has generated, there
\nhas been some question about whether the exhibition would be held
\nin light of the economic crisis in Indonesia.<\/p>\n
In June 1998, organizers discussed the situation with the
\nIndonesian government, and the decision was reached to continue
\nwith the exhibition.<\/p>\n
Potential is a popular word among exhibition organizers and
\nparticipants to describe the business climate in Indonesia.
\nGerman companies realize that while the present conditions are
\nbleak, the future is bright for the prospects of German
\nbusinesses in Indonesia.<\/p>\n
Erich T. Geis, chief economist at Kreditanstalt fur
\nWiederaufbau (KfW), a state-owned bank which is active in making
\nloans to Indonesian and its private sector, said that KfW would
\nnot close down projects financed by the bank despite the unrest
\nin the country.<\/p>\n
\"We are a long-term investor and our commitment to the country
\nis always on a long-term basis.\"<\/p>\n
KfW will take part in the exhibition in the services sector.
\nThomas Brandt from the German-Indonesian Chamber of Commerce and
\nIndustry said, \"They (German companies) have had 20 to 30 good
\nyears here, so they realize they may have to deal with one or two
\nbad ones. And finally, the market will not disappear in the
\nmedium and long term.\"<\/p>\n
He added that the current economic crisis here provided the
\nopportunity for German companies to focus on the business
\nrelationships which they had already formed and to develop new
\nones.<\/p>\n
The consensus among all participants of TECHNOGERMA Jakarta
\n'99 is that now is the time to think about the potential which
\nIndonesia holds for German companies and businesses.<\/p>\n
TECHNOGERMA Jakarta programs<\/p>\n
The main attraction at TECHNOGERMA Jakarta '99 is, of course,
\nthe exhibitions themselves. Offering something for everyone, no
\nmatter what their business or interest, the exhibition is a
\nveritable feast of German industries.<\/p>\n
If you want to check out the latest developments in electrical
\nengineering and electronics, there are a number of companies
\nshowing their goods at the exhibition. You can see, for example,
\nthe latest developments at L.J. Elektronik GmbH or RILE Roboter
\nund Anlagen-technik GmbH.<\/p>\n
Maybe you are interested in constructing a new power plant or
\nimproving the performance of your old plant. ABB Kraftwerke AG
\nwill offer you some of the newest technologies and solutions for
\nany power plant project.<\/p>\n
Sure to be a big draw at the exhibition are the companies
\nshowing the latest technology in automotive construction.
\nDaimler-Benz AG, GKN Automotive AG and ZF Friedrichshafen AG,
\namong others, are sure to be popular among both those in the
\nindustry and the public.<\/p>\n
Another sector which should have a lot to offer is
\nenvironmental technology. Such companies as KKI Schmitt KG,
\nTaprogge GmbH, Loeffler Filter-Technik GmbH and Feuer Eastwerke
\nWetro GmbH will show the latest technology in the industry. Such
\ninformation could prove very useful to Indonesian companies and
\nanyone interested in environmental issues.<\/p>\n
With the services sector providing information and technology
\nin the banking, insurance and investment industries, among
\nothers, and institutional information, TECHNOGERMA truly is a
\nfeast which will whet the appetites of all gourmands.<\/p>\n
Another aspect of TECHNOGERMA is its symposium schedule. These
\nspecialist lectures will present expert speakers plumbing the
\ndepths of a variety of topics and issues.<\/p>\n
Topics as diverse as The Response of Rice to the Fertilization
\nof NPK, presented by BASF Aktiengesellschaft, Brand Naming in
\nAsia, a lecture given by BeWeTe Consulting, and Modern Aspects in
\nCardiac Surgery, a lecture from Herz-und Diabeteszentrum
\nNordrhein-Westfalen, will be covered.<\/p>\n
If you are a technophobe, you may assume that TECHNOGERMA
\nJakarta has nothing to offer you. However, this assumption is
\nentirely wrong because this exhibition is about more than just
\ntechnology, business and lectures, it is also about presenting a
\ncomplete picture of Germany. And an important part of this
\npicture is the German culture.<\/p>\n
So, in order to provide a balanced view of all Germany has to
\noffer, both in technology and in the arts, TECHNOGERMA Jakarta
\n'99 offers a complete cultural program.<\/p>\n
For all those lovers of the arts, or for those who are merely
\ninterested in all aspects of Germany, the cultural program will
\noffer concerts, movies and photo exhibitions. You can hear German
\nmusicians perform some of the works of Chopin, Bach and
\nBeethoven, see a screening of the classic German film Metropolis
\nor wander among a photo exhibition chronicling Germany since
\n1945. All of these events should provide insight and appreciation
\ninto the rich cultural life of Germany.<\/p>\n
TECHNOGERMA Jakarta '99 truly caters to all tastes and
\ndesires. With the latest in German technology on display in a
\ndazzling number of industries and specialties, the exhibition
\noffers Indonesian industries the opportunity to explore new
\ntechnologies and methods which could eventually prove beneficial
\nto their businesses.<\/p>\n
The event provides German and Indonesian business executives
\nthe chance to form new ties or renew old acquaintances, a process
\nwhich is sure to benefit both sides in the long term. The
\nexhibition also gives ordinary Indonesians who may not care much
\nfor technology the occasion to learn more about Germany.
\nTECHNOGERMA Jakarta '99 is, indeed, a grand event not to be
\nmissed.<\/p>",
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