Taking Leadership<\/p>\n
Some people are still reluctant to make purchases via the
\nInternet due to such reasons as security and other considerations
\nrelated with safety and convenience. Well, they can now enjoy
\ncarrying out transactions through the Internet from their home
\nPCs, buying various items and getting them delivered on time
\nthanks to the system offered by PT eSecure Indonesia.<\/p>\n
The Internet is changing the way every business works. The
\nnumber of Net users are multiplying at an incredible rate. And
\nsimultaneously, the cyber world has become the hottest location
\non earth to open a business.<\/p>\n
Nothing unusual, actually, since online shopping provides
\neveryone access to a global selection of merchandise without
\nleaving home. Online companies are opening new markets, attract
\nnew customers, encourage sales and minimizing operating costs.
\nEvery second of the day.<\/p>\n
More importantly, online buyers are looking for even greater
\nconvenience. They want to be able to transact their business
\nusing a one-click solution.<\/p>\n
In short, the opportunity for growth is almost unlimited.
\nConsequently, as the number of Internet users continues to grow
\nrapidly, financial institutions and merchant will need to offer
\nconsumers cost effective, easy-to-use and secure financial
\ntransaction methods.<\/p>\n
Unfortunately, the current transaction processing
\ninfrastructure is susceptible to online fraud. It is not suited
\nto open networks, including the Net!<\/p>\n
Taking the leadership position in making Internet shopping
\nsafe, eSecure provides software and services that together create
\nthe secure online infrastructure necessary to connect both buyers
\nand sellers to their trusted financial service providers. This
\ninfrastructure offers fast, easy and safe Internet transactions
\nfor virtually everyone involved in e-commerce.<\/p>\n
eSecure's products are designed to allow consumers (credit-
\ncard holders), merchants, financial institutions and other
\nbusiness organizations to respond to the requirements of the
\nInternet commerce market and its all subsequent changes as well.<\/p>\n
The main goal is delivering a payment system that is:<\/p>\n
* Cost effective<\/p>\n
* Easy to deploy<\/p>\n
* Easy to maintain and upgrade<\/p>\n
* Payment and shopping system independent<\/p>\n
* Designed to operate with legacy back end systems<\/p>\n
* Designed to support SSL and SET TM and accommodate new payment
\nmethods and services as they become available<\/p>\n
* Designed to provide easy migration from SSL to SET TM<\/p>\n
The company's secure transaction software can save
\nbusiness-to-consumer and business-to-business companies millions
\nof dollars in operational costs. In this respect, eSecure is
\nplaying an important role in the expansion of e-commerce in
\nIndonesia.<\/p>\n
Putting the world's largest shopping mall at one's fingertips<\/p>\n
Starting solely as an information storehouse, the Internet has
\nnow evolved into a global, dynamic marketplace.<\/p>\n
Paradoxically, no matter how it may have redefined the way
\npeople work or live to some extent both buyer and seller are
\nstill concern about security and loss of privacy when it comes to
\ndoing e-transaction.<\/p>\n
To a large extent, online purchasing still remains awkward,
\nbecause there is little standardization.<\/p>\n
The industry's platform and some devices, such as PDAs and
\ncell phones, are not fully enabled for buying online. As a
\nresult, about a third of all online transactions never happened
\nor abandoned half way through. The bottom line is: both consumers
\nand merchants worry about security. Buyers have no control over
\nhow their personal information will be used, while merchants hope
\nto stem the rising tide of online fraud. In short, insecurity is
\nthe main worry ...<\/p>\n
Wonder of all wonders, this marketplace is doubling it size
\neach year (about 500 million users in the next three years). If
\nthese problems remain unaddressed, the phenomenal growth of e-
\ncommerce could seriously stall.<\/p>\n
As the number of internet users continue to grow rapidly,
\nconsumers, merchants and financial institutions, will need to
\noffer consumers cost-effective, easy-to-use and secure financial
\ntransaction methods.<\/p>\n
Today, buyers and sellers can communicate on the Web, using
\nstandard Web technologies. Banks, credit-card issuers and cards
\nprocessors readily transfer money, using standard private
\nnetworks, such as BisaNet, SWIFT, and FedWire. However, there is
\nno current industry standard for buyers and sellers to pass
\ninstructions directly over the Internet to their financial
\nservice providers. These communications are occurring through ad
\nhoc solutions and traditional methods, such as phone, fax and
\nmail.<\/p>\n
The future of e-commerce requires an infrastructure that fully
\nconnects banks, credit-card issuers, buyers and sellers.
\nMoreover, it must make these connections in a way that is
\nautomated and inexpensive, but still dynamic. It must use
\nstandard Internet protocols and operate in real time.<\/p>\n
To make it happen, eSecure is taking the lead, working hard to
\nensure that using credit card in cyberspace will be as easy and
\nas safe as in its parallel world -- the local stores.<\/p>\n
The SET Secure Electronic Transaction TM protocol is an open
\nindustry standard developed for the secure transmission of
\npayment information over the internet and other electronic
\nnetworks.<\/p>\n
Currently, SSL (Secure Socket Layer) is the most common
\npayment method used in electronic commerce. While SET TM provides
\ncommunication four ways, SSL only encrypts data between a Web
\nbrowser and a Web server. SSL does not specify what data is sent
\nor encrypted. In a SET TM session, all data sent is encrypted.<\/p>\n
SET TM uses a system of locks and keys along with certified
\naccount with for both consumers and merchants. Then, through a
\nunique process of encryption (scrambling), the information is
\nexchanged between shopper and the online store. More than that,
\nSET TM provides authentication that a cardholder is a legitimate
\nuser of a branded payment card account. And, that a merchant can
\naccept branded payment card transactions through its relationship
\nwith an acquiring financial institution.<\/p>\n
The SET Secure Electronic Transaction technology (SET TM) --
\nrecognized as the emerging standard for secure payment card
\npurchases -- is designed to allow financial institutions,
\nmerchants aggregators, merchants and other business organizations
\nto respond to the requirements of, and changes in the internet
\ncommerce market.<\/p>\n
Developed by Visa, MasterCard and their technology partners,
\nSET TM (trademark) is an encryption technology that helps protect
\nthe transfer of payment information over open networks, such as
\nthe Internet. The system uses advanced security technology that
\nbrings about secure payments on the internet.<\/p>\n
SET TM in Brief<\/p>\n
SET TM technology protects payment information in four ways:<\/p>\n
It enables a cardholder to authenticate that a merchant is
\nauthorized to accept payment cards in a secure manner using SET
\nTM technology.<\/p>\n
IT enables a merchant that is using SET TM technology to
\nauthenticate the payment card being used in the transaction.<\/p>\n
SET TM technology uses an advanced encryption system to
\nprotect personal payment information during transfer over the
\nnetwork.<\/p>\n
SET TM technology makes sure only the intended recipient reads
\nthe payment information. Information that can only be decoded by
\na merchant and a financial institution that both use valid SET TM
\ntechnology.<\/p>\n
PT eSecure Indonesia<\/p>\n
E Trade Building 3rd Floor<\/p>\n
Jl. K.H. Wahid Hasyim 55,<\/p>\n
Jakarta 10350<\/p>\n
Telephone (021) 3146155<\/p>\n
Fax (021) 3146154<\/p>\n
e-mail info@esecure-ind.com<\/p>\n
www.esecureindonesia.com<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/taking-leadership-1447893297", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }