Jakarta, CNBC Indonesia \u2014 Sweety has introduced the latest upgrade to\nits Sweety Cloud Soft line, namely Sweety Max Protection, at the Sweety\nTandang Tanding event at IKEA alongside Maxime Boutier and child\ndevelopment expert Rosa Akhirunnisa. The Sweety Max Protection\ninnovation is designed to answer parents\u2019 need for a nappy that stays\ndry with high absorption capacity, so that little ones remain\ncomfortable and free to move whilst actively exploring.<\/p>\n
This matters because play is one of the important forms of\nstimulation supporting a child\u2019s development during their golden\nyears.<\/p>\n
At the Sweety Tandang Tanding event, Sweety presented interactive\nplay sessions designed according to children\u2019s developmental stages,\nranging from the \u201cFirst Move Playroom, for 0\u201312 months\u201d, the \u201cLife Skill\nPlayroom, for 18\u201324 months\u201d, and the \u201cSpace Explorer Playroom, for\nchildren aged 24\u201336 months\u201d.<\/p>\n
Through these activities, Sweety invited parents to prove the\nimportance of choosing the right nappy so that little ones can play and\nexplore freely, without worrying about the risk of nappy leaks that\ncould soil furniture at home.<\/p>\n
Associate Marketing Director of Sweety Indonesia, Kimberly-Clark\nSoftex, Maggie Effendy said the advantages of Sweety Max Protection are\nvisible when children freely crawl, run, and jump on sofas and beds.\nWhilst retaining the soft surface of its nappies, Sweety Max Protection\ncomes with a new maximum-absorption innovation in the form of six layers\nof super absorbent gel and a green absorbent zone capable of absorbing\nup to six wettings, keeping skin 100% dry even when the child urinates\nrepeatedly.<\/p>\n
\u201cFor more than 20 years in Indonesia, Sweety has been committed to\nbeing parents\u2019 partner in supporting children\u2019s optimal development at\nevery stage of their age. We believe that every moment of play is an\nimportant part of a child\u2019s growth and development process. Therefore,\nthrough our newest innovation, Sweety Max Protection, we want to help\nparents provide maximum protection so that little ones can play and\nexplore comfortably without worrying about the risk of leaks,\u201d she said,\nquoted on Monday (7\/9\/2026).<\/p>\n
The importance of play and exploration moments in supporting\nchildren\u2019s development has also drawn the attention of early childhood\neducation observers. Rosa Akhirunnisa, a Montessori diploma holder and\nparent educator, explained that at ages 0\u20133, active movement and\nexploration are among the important natural forms of stimulation for a\nchild\u2019s motor development and intelligence.<\/p>\n
\u201cTherefore, besides providing a suitable play space, parents also\nneed to pay attention to their child\u2019s physical comfort so that they can\nmove and play without obstacles. Simple things such as ensuring little\nones stay dry and comfortable during activities can be an important\nsupporting factor in their exploration process. This is in line with the\nrecommendations of the WHO and IDAI, which encourage young children to\nbe actively moving every day as part of optimal growth and development,\u201d\nshe said.<\/p>\n
Actor Maxime Bouttier also shared his perspective. He acknowledged\nunderstanding how important the role of parents is in accompanying\nchildren to play and explore according to their developmental stage.<\/p>\n
\u201cI have also learned that choosing the right nappy is just as\nimportant in providing maximum protection, so that little ones can move,\nplay, and explore comfortably without worrying about the risk of leaks,\u201d\nhe said.<\/p>\n
Through the fun of the interactive play sessions at \u201cSweety Tandang\nTanding\u201d at IKEA, Sweety invited parents to see every play moment as a\nvaluable investment in a child\u2019s growth and development. The event also\nserved as a proving ground for the new Sweety Max Protection technology\nin providing maximum protection for little ones, allowing them to keep\nplaying and exploring in a comfortable home environment without worrying\nabout leaks that could soil furniture.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/sweety-launches-max-protection-to-support-childrens-growth-1788778344", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }