Sweden assists in introducing public service broadcasting in
\nIndonesia<\/p>\n
The democratization of Indonesia has made the development of
\nfree and independent media possible. Since the Department of
\nInformation was abolished in 1999, the role of state-run radio
\nand television stations has been discussed.<\/p>\n
This debate led the Indonesian government to convert Radio
\nRepublik Indonesia (RRI), previously part of the Department of
\nInformation, into a state-owned nonprofit public service
\nenterprise.<\/p>\n
RRI has started this conversion process, defining new
\nobjectives of a public service radio and restructuring the
\norganization, facing the most extensive changes in the history of
\npublic broadcasting in Indonesia.<\/p>\n
In order to reach these overall objectives RRI addressed the
\nissue to Swedish Broadcasting Corporation (SR) and the Media
\nDevelopment Office at SR. The idea from RRI was to get useful
\nknowledge and experience from SR on how a state-owned nonprofit
\npublic service enterprise could be run.<\/p>\n
This contact has now resulted in a pilot project called
\n\"Introducing Public Service Broadcasting in Indonesia\". The
\nproject started on Jan. 1 this year and it will run until the end
\nof the first quarter of 2002.<\/p>\n
The main objective of the project, from SR's part, is to
\nassist in the process of introducing public service broadcasting
\non the principles of an independent radio distanced from all
\nvested interest and available for everybody.<\/p>\n
A radio providing information, education and entertainment,
\nand reflecting different tastes and interest in society. Thus the
\nidea of the project is that RRI is going to be able to work in a
\nfundamentally opposite way to the way it did in the past.<\/p>\n
The idea is not to implement a Swedish way of making public
\nservice broadcasting. Rather the idea, from the Swedish part, is
\nto assist with valuable knowledge in the process and to assist
\nRRI in introducing principles of public service broadcasting,
\nwhich can be adapted to the Indonesian context.<\/p>\n
The SR personnel will provide advice and training through
\nseminars (in Jakarta, Medan, Yogyakarta, and Jayapura) and
\npractical work on starting new radio programs.<\/p>\n
The project reaches national, regional and local stations
\nwithin RRI. Activities include development of management of the
\nradio stations of RRI, on-the-job training, production training,
\nand audience research.<\/p>\n
This last part indicates that one objective is to have the
\nlisteners involved, through having selected consensus groups
\nconsisting of different spectrums of the Indonesian society, in
\ndeciding what kind of contents the public service broadcasting
\nshould have in the future.<\/p>\n
In order to reach the objectives, different radio stations
\nwithin RRI has been selected as pilot cases and the idea is that
\nthe project's elaborated model can be replicated and used in
\nother departments and radio stations in Indonesia.<\/p>\n
The intention is that this will result in a public service
\nbroadcasting for and by the people and not, as in the past,
\npublic service broadcasting directed toward the people in a top-
\ndown style.<\/p>",
"url": "https:\/\/jawawa.id\/newsitem\/sweden-assists-in-introducing-public-service-broadcasting-in-1447899208",
"image": ""
},
"sponsor": "Okusi Associates",
"sponsor_url": "https:\/\/okusiassociates.com"
}