{
    "success": true,
    "data": {
        "id": 1758383,
        "msgid": "survey-more-than-one-in-three-tiktok-users-in-indonesia-are-interested-in-museums-1779541973",
        "date": "2026-05-22 20:20:08",
        "title": "Survey: More than one in three TikTok users in Indonesia are interested in museums",
        "author": "",
        "source": "ANTARA_ID",
        "tags": "",
        "topic": "Technology",
        "summary": "TikTok has launched the Museum Insights Report 2026, showing that in Indonesia more than one in three TikTok users are interested in museums and 51% are interested in history. The report notes museums are reaching new audiences through pop culture, humour, and authentic formats on TikTok, with creators acting as curators and narrators. TikTok also announced a Museum Tour to celebrate International Museum Day, visiting the Museum Tekstil in Jakarta and illustrating how the platform\u2019s digital space helps build loyal museum communities.",
        "content": "<p>Jakarta (ANTARA) - TikTok has launched the Museum Insights Report\n2026, a report looking back at trends and moments that have inspired the\n#MuseumTok community over the past year, while also presenting a range\nof insights that have driven growth of the community on the platform.\nCulture and Education Partnerships Lead, TikTok Karen Kang, noted that\nthe key finding of the report is that in Indonesia, more than 1 in 3\nTikTok users are interested in museums. \u201cFurthermore, more than half of\nTikTok users in Indonesia (51 percent) are interested in history,\u201d she\nsaid in a statement in Jakarta on Friday. Many museums have succeeded in\nreaching new audiences by leveraging pop culture, humour, and authentic\nformats on TikTok. Creators are a new curators, she added; museums can\nconnect more effectively with audiences when experts, creators, and\nculture enthusiasts are present as narrators. Karen also said that to\ncelebrate this International Museum Day, TikTok is organising a Museum\nTour with several creators and media to visit the Museum Tekstil in\nJakarta, Indonesia. Museum Tekstil Jakarta is one exemplar of a cultural\nspace that continues to introduce the history of textiles, wastra, and\nIndonesia\u2019s cultural heritage to the public, including through content\nshared on the <span class=\"citation\" data-cites=\"museum_tekstiljkt\">@museum_tekstiljkt<\/span> TikTok account.\n\u201cCultural institutions always have the power to spark curiosity, and now\nthey have the opportunity to reach people who share that curiosity,\u201d she\nsaid. She noted that the growth of #MuseumTok also proves that when\nmuseums appear in the digital space where people are already\ninteracting, new audiences connect. On TikTok, she added, every museum\ncan find its audience: TikTok gives every museum the opportunity to\nbuild a loyal fan community, even for museums with very unique\nthemes.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/survey-more-than-one-in-three-tiktok-users-in-indonesia-are-interested-in-museums-1779541973",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}