{
    "success": true,
    "data": {
        "id": 1847126,
        "msgid": "superbank-expands-collaboration-brings-direct-financing-access-to-ovo-app-1783489890",
        "date": "2026-07-08 11:54:19",
        "title": "Superbank Expands Collaboration, Brings Direct Financing Access to OVO App",
        "author": "",
        "source": "VIVA",
        "tags": "bisnis",
        "topic": "Business",
        "summary": "Superbank and OVO have deepened their partnership by launching 'Pinjaman Atur Sendiri', a digital unsecured loan product accessible directly through the OVO application. This move builds on the success of their OVO Nabung savings feature, which has attracted over 2.3 million users. The integration strategy has driven a more than 59% year-on-year growth in Superbank's credit distribution as of May 2026.",
        "content": "<p>Superbank and OVO are expanding their ecosystem collaboration by\nintroducing Pinjaman Atur Sendiri (PAS), a digital unsecured loan\nproduct from Superbank that provides customers with the flexibility to\ndetermine the loan amount, tenor, and due date according to their needs.\nSuperbank Business Director Sukiwan stated that PAS can be accessed and\napplied for directly through the \u2018Pinjaman\u2019 menu on the main page of the\nOVO application, allowing users to obtain financing access easily,\nquickly, and comfortably. \u201cThis collaboration is a follow-up step after\nthe successful launch of OVO Nabung by Superbank, which has been used by\nmore than 2.3 million users as of May 2026,\u201d Sukiwan said in a statement\non Wednesday, 8 July 2026. Now, Superbank and OVO are again expanding\ntheir collaboration into digital financing services, so users can enjoy\ntransaction, savings, and financing services within a single ecosystem.\nThis ecosystem integration strategy continues to show positive results.\nAs of May 2026, Superbank\u2019s credit distribution grew by more than 59\npercent year-on-year (yoy), driven by increasingly close integration\nwith the Grab and OVO ecosystems. Currently, more than 60 percent of\nSuperbank customers are also Grab and OVO users. This reflects the\nincreasing adoption of financial services connected to digital\nplatforms, which have become part of people\u2019s daily activities. \u201cThe way\npeople access financial services continues to change. They are no longer\njust looking for products that are useful and trustworthy, but also for\na simple and easily accessible experience through platforms that are\npart of their daily lives,\u201d he said. OVO Head of Strategy and Integrated\nMarketing Communication, Asep Haekal, said the presence of Pinjaman Atur\nSendiri in the OVO application is a further step to expand the benefits\nof the ecosystem collaboration, making access to formal financing\neasier, more relevant, and inclusive for millions of Indonesians. \u201cWe\nsee users increasingly wanting a more practical digital financial\nexperience in one application. After OVO Nabung, users can now also\naccess Pinjaman Atur Sendiri directly through the OVO application,\u201d said\nAsep. \u201cTogether with Superbank, we continue to expand the benefits that\nusers can enjoy, so they can transact, save, and access digital\nfinancing services more easily in one integrated experience,\u201d he\nstated.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/superbank-expands-collaboration-brings-direct-financing-access-to-ovo-app-1783489890",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}