{
    "success": true,
    "data": {
        "id": 1971061,
        "msgid": "super-indo-converts-customer-steps-into-donations-1789013170",
        "date": "2026-09-10 10:08:35",
        "title": "Super Indo Converts Customer Steps into Donations",
        "author": "Indira Rezkisari",
        "source": "REPUBLIKA",
        "tags": "",
        "topic": "Business",
        "summary": "To celebrate its 29th anniversary, Super Indo has launched the 'Healthy Walk with Happy Purpose' programme, challenging participants to reach specific step counts to trigger donations. The initiative aims to distribute 2,900 donation packages across 2-9 cities in Indonesia in collaboration with various business partners and charitable organisations.",
        "content": "<p>Celebrating its 29th anniversary, Super Indo is inviting customers\nand employees to transform simple activities into social action. Through\nthe \u2018Healthy Walk with Happy Purpose\u2019 programme, 2,900 participants are\nchallenged to achieve 29,000 steps per person, which will be linked to\nthe provision of donation packages for those in need.<\/p>\n<p>The programme targets 2,900 donation packages to be distributed\nacross the 29 cities where Super Indo operates. The concept is designed\nto be simple: participants merely need to stay active and record the\nnumber of steps they complete.<\/p>\n<p>Donny Ardianta Passa, Vice President of Stores &amp; Supply Chain at\nSuper Indo, stated that the activity was designed so that daily physical\nactivity can simultaneously provide social benefits. \u201cWalking for good.\nTheir steps are not only healthy but also serve as a social\ncontribution,\u201d said Donny during an event in Jakarta on Wednesday\n(9\/9\/2026).<\/p>\n<p>Participants who successfully complete the mission will also receive\nappreciation in the form of a shopping e-voucher worth Rp 50,000, which\ncan be used at Super Indo.<\/p>\n<p>The 29 target cities for the programme are spread from Sumatra to\nEast Java. The regions include Palembang, Lampung, Jabodetabek, Bandung\nRaya, Cirebon, several cities in Central Java and DIY, as well as\nKediri, Madiun, Mojokerto, Sidoarjo, Surabaya, Gresik, Probolinggo,\nJember, and Malang.<\/p>\n<p>Super Indo has also partnered with several business partners to\nsupport the fulfilment of the donation packages. This collaboration\ninvolves companies from various categories of daily necessity\nproducts.<\/p>\n<p>For the distribution of aid, Super Indo is working with Rumah Zakat\nand Dompet Dhuafa. Both organisations serve as partners to ensure that\nthe donation packages reach the communities in need.<\/p>\n<p>Yuvlinda Susanta, General Manager of Corporate Affairs &amp;\nStrategic Event Management at Super Indo, stated that collaboration is\nnecessary so that the activity does not end merely as a physical\nactivity campaign. \u201cWhen various parties move towards the same goal,\nevery step can create a greater impact,\u201d said Yuvlinda.<\/p>\n<p>According to her, the programme carries the message that social\ncontribution does not always have to start with something large. Simple\nactivities performed together can be developed into a movement that\nbenefits society.<\/p>\n<p>\u201cThis programme is not just about how far we walk or how many steps\nwe achieve. More than that, it is about how every step can lead us\ntowards a healthier life, happiness that can be shared, and hope for\nthose in need,\u201d she added.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/super-indo-converts-customer-steps-into-donations-1789013170",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}