Striving toward excellence<\/p>\n
Most of us, by nature, are conservative. We wouldn't even
\nthink of changing our barbers. You can very well imagine my
\ndisappointment and sadness upon seeing the Oct. 1 edition of The
\nJakarta Post. Was my favorite newspaper turning into a tabloid?<\/p>\n
The size and layout of the old Post, I agree, sported a tired
\nlook and was a bit old-fashioned. But the contents offered good
\nvalue for money despite the recent 37.5 percent increase in
\nsubscription rates. Previously, the news, editorials and, more
\nparticularly, the background opinion\/feature articles all had a
\nsharp focus, supported by real in-depth coverage, stimulating
\nserious thoughts in the readers' minds. In the new The Jakarta
\nPost, this uniqueness seems to be missing.<\/p>\n
In your Oct. 1 edition, you referred to the \"graying\"
\nreadership of the Post and your wish to target younger people.
\nBut let's also remember that while new brooms sweep well, the old
\nbrooms know where the dust is. How did you conclude that the
\nyounger generation wouldn't like old \"values\"? Incidentally,
\nyour previous motto \"The journal of Indonesia today\" is
\nconspicuously absent in the new Post.<\/p>\n
Changing is seldom easy. In the present global scenario,
\neither you change or go out of business.<\/p>\n
Your strategy makes good business sense and the timing is
\nnoteworthy, when one sees no worthy competition in the horizon.
\nYou could afford to rest on your laurels, but you didn't. That
\nspeaks volumes. The new look shows youthful vitality and
\ninnovative appearance.<\/p>\n
Thumbs up? Too soon. But I expect we shall all get used to the
\nnew version of the Post. To the editors and staff at The Jakarta
\nPost, I wish you a pleasant and successful journey in your quest
\nfor excellence.<\/p>\n
D. CHANDRAMOULI<\/p>\n
Jakarta<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/striving-toward-excellence-1447893297", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }