{
    "success": true,
    "data": {
        "id": 1711097,
        "msgid": "strengthening-the-role-of-digital-kartini-telkom-encourages-womens-smes-to-penetrate-wider-markets-1777553629",
        "date": "2026-04-30 19:22:39",
        "title": "Strengthening the Role of Digital Kartini, Telkom Encourages Women's SMEs to Penetrate Wider Markets",
        "author": "",
        "source": "TEMPO_ID",
        "tags": "",
        "topic": "Business",
        "summary": "PT Telkom Indonesia has organised the Kartini BISA Fest in Jakarta to empower women-led SMEs through digital technology training, halal certification, and branding support, aligning with the Hari Kartini commemoration. The event features seminars on cybersecurity and AI, alongside aid like 500,000 packaging units for 73,152 women entrepreneurs among Telkom's 112,000 mentored SMEs, aiming to boost competitiveness in domestic and global markets. This initiative underscores Telkom's commitment to inclusive digital ecosystems, gender equality, and sustainable economic growth, addressing challenges like product standardisation where only 35% of SMEs hold halal certification.",
        "content": "<p>In commemoration of Hari Kartini, PT Telkom Indonesia (Persero) Tbk\nheld the Kartini BISA Fest at Telkom Hub in South Jakarta from 20 to 24\nApril 2026. This event represents a strengthening of various strategic\ninitiatives undertaken by the Telkom Group to support the empowerment of\nSME actors in Indonesia.<\/p>\n<p>The presence of Kartini BISA Fest serves as a tangible manifestation\nin promoting women\u2019s empowerment through enhancing business capacity and\nthe utilisation and literacy of digital technology. The series of\nprogrammes and initiatives presented include training, facilitation of\ncertification, and strengthening of product branding to increase the\ncompetitiveness of women\u2019s SMEs in both domestic and global markets.<\/p>\n<p>Telkom President Director Dian Siswarini stated that the\ncommemoration of Hari Kartini provides an opportunity to draw on\nKartini\u2019s values of struggle and adapt them to the current all-digital\nlife. \u201cTherefore, it is important for us to continue learning,\nunderstanding, and utilising technology to create broader impacts,\u201d she\nsaid.<\/p>\n<p>The Kartini BISA Fest event represents the implementation of the\ncompany\u2019s culture, where BISA stands for Bravery, Integrity, Service\nExcellence, Agility, placing collaboration and innovation as the main\nfoundation.<\/p>\n<p>In this series of activities, Telkom presents various integrated\nprogrammes, starting from a culinary bazaar involving 40 women\u2019s SMEs, a\ncybersecurity seminar attended by more than 350 participants to increase\nawareness of data protection, to training on the utilisation of\nartificial intelligence (AI) to support efficiency in creating creative\ncontent and digital marketing.<\/p>\n<p>On the other hand, as a leading digital telco company, Telkom is\ncommitted to strengthening the role of women through sustainable Social\nand Environmental Responsibility (TJSL) programmes. Of the total more\nthan 112,000 mentored SMEs, 73,152 of them are women-led businesses\nactively participating in digital-based mentoring programmes. These\nefforts not only focus on enhancing individual capacity but also on\ncreating an inclusive, collaborative digital ecosystem capable of\ndriving sustainable economic growth.<\/p>\n<p>Telkom also provides strategic support through the Packfest programme\nby distributing aid of 500,000 printed packaging units. In addition, the\ncompany facilitates free halal certification for 2,250 women\u2019s SMEs.\nThis initiative aims to strengthen aspects of branding and product\nlegality, so that SMEs not only excel in creativity but also meet the\nstandards required to compete in modern and international markets.<\/p>\n<p>Such support also reaches SME actors with disabilities as part of\nTelkom\u2019s commitment to providing equal access and ensuring that digital\ntransformation can be felt by all layers of society. With an inclusive\napproach, Telkom encourages the creation of a business ecosystem that is\nnot only productive but also just and sustainable.<\/p>\n<p>As part of the series of activities, Dian also symbolically handed\nover halal certification assistance and packaging grants to\nrepresentatives of mentored SMEs. This handover serves as a tangible\nmanifestation of the company\u2019s support in encouraging Indonesian women\nto continue developing their capacities, daring to seize opportunities,\nand maximising their potential in facing the dynamics of the digital\nera.<\/p>\n<p>Women have a strategic role as drivers of the national economy as\nwell as promoters of a resilient and inclusive business ecosystem. Data\nfrom the Ministry of Communication and Digital (Kemenkomdigi) for 2025\nrecords that 64.5 percent or around 37 million SME actors in Indonesia\nare run by women.<\/p>\n<p>However, behind this great potential, there are still challenges in\nterms of legality and product standardisation. Data from the Halal\nProduct Assurance Organising Agency (BPJPH) for 2025 shows that only\naround 35 percent of SMEs have halal certification, which is an\nimportant factor in increasing consumer trust and expanding market\naccess.<\/p>\n<p>Dian reaffirmed the company\u2019s commitment to promoting SME empowerment\nthrough the utilisation of digital technology. She said that as a\ntechnology company, Telkom has a responsibility to expand access and\nimprove digital literacy across all layers of society.<\/p>\n<p>\u201cOur focus on SME mentoring is part of those efforts. Through\ndigitalisation and standardisation, we hope that mentored SME actors not\nonly grow independently but are also able to create broader economic\nimpacts for their surroundings,\u201d Dian explained.<\/p>\n<p>More than just a celebration, Kartini BISA Fest is a tangible\nimplementation of Telkom\u2019s strategy in building a competitive and\ninclusive digital ecosystem. This programme aligns with the achievement\nof Sustainable Development Goals (SDGs), particularly goal 5 (Gender\nEquality) and goal 8 (Decent Work and Economic Growth). Through various\nintegrated initiatives, Telkom is committed to continuing to accompany\nIndonesian women to become more empowered, innovative, and capable of\ncontributing to strengthening the national economic foundation as well\nas driving inclusive and sustainable digital growth.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/strengthening-the-role-of-digital-kartini-telkom-encourages-womens-smes-to-penetrate-wider-markets-1777553629",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}