{
    "success": true,
    "data": {
        "id": 1774602,
        "msgid": "strengthening-the-digital-ecosystem-and-partnerships-to-expand-market-access-1780145559",
        "date": "2026-05-30 18:50:00",
        "title": "Strengthening the Digital Ecosystem and Partnerships to Expand Market Access",
        "author": "indrastuti",
        "source": "MEDIA_INDONESIA",
        "tags": "",
        "topic": "Economy",
        "summary": "Deputy Minister Bagus Rachman emphasised the critical need for strengthening digital ecosystems and business partnerships to help Indonesia\u2019s micro, small, and medium enterprises (MSMEs) scale up, noting that 97% remain at the micro level. He highlighted government procurement opportunities worth Rp1.1 trillion, with 40% reserved for MSMEs, and new platforms like SAPA UMKM to streamline business services. These initiatives aim to enhance competitiveness and support Indonesia\u2019s Golden Vision 2045 by integrating MSMEs into broader economic frameworks.",
        "content": "<p>Deputy Minister Bagus Rachman of the Ministry of Micro, Small, and\nMedium Enterprises (MSME) emphasised the need to strengthen the digital\necosystem and business partnerships to help MSMEs scale up. He stated\nthat MSMEs contribute significantly to the national economy, but current\nchallenges include enhancing value addition, creativity, productivity,\nand connectivity to enable growth and competitiveness in broader\nmarkets. \u201c97% of Indonesia\u2019s MSMEs are still at the micro level.\nTherefore, the priority is to encourage MSME entrepreneurs to scale up\nthrough collaboration and strengthening the business ecosystem,\u201d he said\nin an official statement on Saturday (30 May). He praised various\ndigital initiatives and local platforms that bolster MSME product\nmarketing and create opportunities for domestic products to enter larger\nmarket chains. According to him, synergy between government,\ncommunities, digital platforms, the business sector, and local\nauthorities is crucial for expanding market access for MSME\nentrepreneurs. Bagus explained that market opportunities for MSMEs are\nsubstantial, including government procurement of goods and services\nworth approximately Rp1.1 trillion, with a minimum 40% allocation for\nMSME products. Additionally, the PaDi UMKM platform, developed by\nstate-owned enterprises (SOEs), is designed to expand market access for\nMSMEs across regions. \u201cThere is a potential government procurement of\ngoods and services worth Rp1.1 trillion, with 40% allocated for MSME\nproducts. Moreover, the SOE-owned PaDi UMKM platform can be utilised.\nTherefore, local governments must encourage MSME entrepreneurs in their\nregions to seize available market opportunities,\u201d Bagus said. During the\nevent, Bagus also introduced the development of SAPA UMKM, a superapp\nbeing built by the Ministry of MSMEs to provide integrated services for\nMSME entrepreneurs. The platform is designed to simplify access to\nintegrated business services, including business legitimacy,\ncertifications, financing, and business mentoring and development.\n\u201cThrough SAPA UMKM, MSME entrepreneurs\u2019 various needs will be connected\nthrough a single portal, from NIB (Business Identification Number), OSS\n(Online Single Submission), halal certification, to financing and export\naccess,\u201d he said. In addition to strengthening digitalisation, the\nMinistry of MSMEs is also developing a cluster-based business\npartnership ecosystem that connects micro, small, medium, and large\nenterprises through the MSME holding scheme. According to Bagus, this\napproach is expected to create market aggregation, improve product\nstandardisation, and strengthen financing and marketing access for MSME\nentrepreneurs across various sectors. \u201cThis scheme is anticipated to\nenhance MSME competitiveness through integrated and sustainable business\ndevelopment,\u201d he said. Bagus stressed that the Ministry of MSMEs will\ncontinue to act as a collaborator and integrator linking small-scale\nproducers with broader markets. This step is part of efforts to\nstrengthen the national economic foundation and support the realisation\nof Indonesia\u2019s Golden Vision 2045. \u201cMSMEs must connect with larger\necosystems to grow sustainably and become a vital part of national\neconomic development,\u201d Bagus said.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/strengthening-the-digital-ecosystem-and-partnerships-to-expand-market-access-1780145559",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}