Rising production costs, regulatory changes, and fluctuations in\nagricultural input prices are challenges that agro-industry players must\nface. These conditions demand not only efficiency at the company level\nbut also strengthening of the upstream supply chain so that agricultural\nproductivity and quality are maintained.<\/p>\n
Amid these challenges, PT Mitratani Dua Tujuh is strengthening\npartnerships with farmers while renewing its corporate culture values to\nenhance business competitiveness. The move was made as part of the\ncompany\u2019s 31st anniversary celebrations in Jember, East Java.<\/p>\n
One of the agendas was the launch of a new corporate culture\nframework called Go Fresh. The framework encompasses a number of\nprinciples related to operational excellence, reliability, and the\napplication of high quality standards.<\/p>\n
PT Mitratani Dua Tujuh Director Yogi Subaktyana said the renewal of\nthe work culture was necessary to respond to increasingly complex\npressures on the company\u2019s operations. According to him, changes in\nsectoral policies, fluctuations in fuel prices, and rising fertiliser\nprices are among the factors increasing the operational burden. These\nconditions also encourage the company to accelerate transformation,\nincluding through the use of digital technology.<\/p>\n
\u201cThrough the internalisation of the new work culture, we encourage\nefficiency and professionalism so that the company continues to provide\nbenefits for the agricultural ecosystem,\u201d Yogi said on Saturday\n(22\/8).<\/p>\n
In addition to internal improvements, the company is strengthening\nsupply chain sustainability through partnership management with farmers.\nOn the occasion, 18 outstanding partner farmers from Jember, Lumajang,\nand Probolinggo received appreciation based on accumulated performance\npoints. The appreciation was given in the form of facilities that can\nsupport daily activities and agricultural operations, ranging from hand\ntractors, household electronic devices, to communication tools.<\/p>\n
The provision of these facilities is part of a partnership scheme\nthat connects industrial needs with farmer productivity at the upstream\nlevel. For the company, the quality of raw materials is an important\nfactor in maintaining the standards of the products produced. Meanwhile,\nfor farmers, certainty of harvest absorption is one of the main benefits\nof the partnership pattern.<\/p>\n
Representative of partner farmers from Lumajang, Eko Suprayitno, said\ncooperation with the company provides market certainty amid agricultural\nmarket conditions that can change. \u201cBesides providing clear market\ncertainty, the company\u2019s strict standards encourage us to consistently\nproduce commodities with export quality,\u201d Eko explained.<\/p>\n
Strengthening farmer partnerships is also related to efforts to\nmaintain the sustainability of the industry as a whole. The\nagro-industry supply chain requires continuity of raw material supply as\nwell as consistency of quality to meet market needs.<\/p>\n
From the employment perspective, the Chairman of the Agro-industry\nWorkers Union (SPA) of PT Mitratani Dua Tujuh also highlighted the\ncompany\u2019s contribution in providing jobs for communities around its\noperational areas.<\/p>\n
Meanwhile, PT Mitratani Dua Tujuh President Commissioner Winarto\nasked management to make the company\u2019s anniversary momentum a point of\nevaluation of corporate competitiveness. He emphasised the importance of\nintegrity and collaboration in maintaining operational resilience and\nthe company\u2019s financial condition amid changes in the business\nenvironment.<\/p>\n
The 31st anniversary celebrations carried the theme \u2018Strengthening\nFoundations, Driving Innovation, Delivering Quality\u2019. In addition to\nagendas related to operations and partnerships, activities also included\nthe construction of social and religious facilities. The company laid\nthe first stone for the construction of the Al-Harits Mosque and\ndistributed social responsibility funds to 31 orphans from three social\nfoundations.<\/p>\n
In terms of human resource development, the company also introduced\nan appreciation programme in the form of umrah pilgrimage opportunities\nfor employees with outstanding performance, scheduled to take place in\nSeptember.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/strengthening-farmer-partnerships-to-maintain-export-quality-1787424617", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }