The hospitality industry has yet to fully reap the benefits of the\nlong holiday season. Industry players explained that hotels can\ngenerally only enjoy significant revenue increases when occupancy rates\nsurpass higher thresholds. If occupancy remains around the 50% mark,\nhotels have limited options to raise room rates.<\/p>\n
\u201cIf the average occupancy is still in the 50% range, the increase is\nnot felt by hotels. Usually, it only has an impact once the average\noccupancy reaches above 70%,\u201d said Maulana Yusran, Secretary General of\nPHRI, to CNBC Indonesia on Wednesday.<\/p>\n
PHRI identifies one of the factors hindering the distribution of\ntourist benefits to the hotel industry as the prevalence of\naccommodations operating outside the official licensing system. This\nsituation leads some tourists to choose non-formal lodgings that are not\nrecorded as hotels.<\/p>\n
\u201cThe challenge is the abundance of illegal accommodations. They\nchoose not to stay in hotels, perhaps opting for boarding houses or\nother types of accommodation that are currently widespread,\u201d he\nsaid.<\/p>\n
As a result, the increase in the number of tourists is not\nautomatically followed by an increase in hotel occupancy or regional\nrevenue from the tourism sector. This is despite the fact that hotels\nare businesses that contribute directly to regional original income\n(PAD) through taxes and employment.<\/p>\n
\u201cAn increase in visits should be accompanied by an increase in\noccupancy, because hotels certainly contribute to PAD,\u201d said\nMaulana.<\/p>\n
This condition is considered an anomaly amidst data showing a\ncontinuous growth trend in foreign tourist arrivals. According to PHRI,\nthe increase in tourist spending has not been reflected evenly across\nthe hotel business. Only certain hotels with specific market segments\nare able to feel a greater impact from the increase in tourist\nvisits.<\/p>\n
\u201cPerhaps certain hotels are benefiting because they possess their own\nunique attractions. But if we speak about an entire province as a whole,\nthe impact is certainly not felt,\u201d said Maulana.<\/p>\n
Therefore, PHRI believes the main challenge in tourism today is not\njust increasing the number of tourists, but ensuring that every growth\nin visits truly provides an economic impact that is felt by official\nbusinesses and local governments. Field conditions indicate that the\nimpact on the hotel business remains limited.<\/p>\n
\u201cThe situation on the ground does not show a very significant impact\non hotels. It is true that international tourists are increasing, but\nthe challenge we face is how to anticipate so that these tourists also\ncontribute to PAD,\u201d concluded Maulana.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/strange-despite-holiday-season-and-tourist-influx-hotel-occupancy-remains-low-1780846290", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }