{
    "success": true,
    "data": {
        "id": 1319163,
        "msgid": "stay-healthy-with-traditional-jahe-pletok-1447893297",
        "date": "2003-11-22 00:00:00",
        "title": "Stay healthy with traditional 'jahe pletok'",
        "author": null,
        "source": "JP",
        "tags": null,
        "topic": null,
        "summary": "Stay healthy with traditional 'jahe pletok' Singgir Kartana, Contributor, Magelang, Central Java In the competitive food and beverage business there is a well- known adage that the ingredients might be similar but the taste should be different, depending on how you brew and serve them. The same saying goes for 40-year-old Wahyudi, a jahe pletok or instant ginger drink vendor from Magelang regency, Central Java.",
        "content": "<p>Stay healthy with traditional 'jahe pletok'<\/p>\n<p>Singgir Kartana, Contributor, Magelang, Central Java<\/p>\n<p>In the competitive food and beverage business there is a well-<br>\nknown adage that the ingredients might be similar but the taste<br>\nshould be different, depending on how you brew and serve them.<\/p>\n<p>The same saying goes for 40-year-old Wahyudi, a jahe pletok or<br>\ninstant ginger drink vendor from Magelang regency, Central Java.<\/p>\n<p>The beverage's unique name was coined by Wahyudi himself to<br>\ndistinguish his product from others and to bring good luck to his<br>\nbusiness.<\/p>\n<p>Jahe means ginger, but pletok is hardly found in any<br>\nIndonesian dictionary. Javanese people are familiar with the word<br>\nas it is often associated with a loud popping sound.<\/p>\n<p>\"The brand, Jahe Pletok, arouses people's curiosity so that<br>\nthey wish to try the product,\" said Yudi, as he is fondly called.<\/p>\n<p>Though similar ginger powders with the same ingredients and<br>\npositive health effect are available, people still prefer to buy<br>\nYudi's.<\/p>\n<p>The main ingredients for the beverage are ginger, sugar, brown<br>\nsugar, kayu secang or sappanwood (Caesalpinia sappan) and<br>\nIndonesian cinnamon (Cinnamomum burmannii). To serve it, all the<br>\ningredients are mixed together with hot or cold water and,<br>\ndepending on one's taste, ice cubes can be added to the beverage.<\/p>\n<p>The drink is believed to be good for one's health. Sappanwood,<br>\nfor example, contains substances like saffron and tannin and<br>\nphenil prophil acetat, which are believed to help relieve<br>\nbreathing difficulties, increase appetite, help the digestion<br>\nprocess and prevent flatulence.<\/p>\n<p>The sweet, exotic aroma of cinnamon brings a novel sensation<br>\nto the drinker and is also believed to prevent someone from<br>\ncatching a cold.<\/p>\n<p>However, Bambang Sulistiyo, a traditional medicine expert,<br>\nsaid that such a drink should be categorized as a herbal drink or<br>\ntonic, not a drug.<\/p>\n<p>\"The function is to improve stamina -- to prevent a disease<br>\nbut not cure it,\" he said.<\/p>\n<p>Yudi started his business in 1995, and was inspired by bir<br>\npletok, a local beverage that also used ginger in its<br>\ningredients, after a visit to Jakarta.<\/p>\n<p>Upon his return to his hometown in Magelang, he tried to<br>\nconcoct his own beverage using ginger and produced jahe pletok,<br>\nwhich is totally different in its ingredients and production<br>\nmethod to Jakarta's bir pletok. In 1996, the Ministry of Health<br>\nrecognized his product and licensed it.<\/p>\n<p>In the beginning, Wahyudi sold his jahe pletok from door to<br>\ndoor in Magelang and its environs.<\/p>\n<p>As his product became more popular, Yudi did not have to<br>\ntravel again. For two years now, customers have gone to his<br>\nresidence in Candirejo village, Magelang, to buy the beverage,<br>\neither for personal consumption or for resale.<\/p>\n<p>Jahe pletok is packaged in a small box containing 250 grams of<br>\npowder, costing Rp 5,000 (60 US cents).<\/p>\n<p>Yudi can sell about 1,000 boxes per month. The beverage is now<br>\navailable in many parts of Java, such as Semarang, Yogyakarta<br>\n(Central Java), Bandung (West Java) and Surabaya (East Java).<\/p>\n<p>He said that the manufacture of jahe pletok was not as<br>\ncomplicated as one might think. First, pieces of ginger are<br>\nwashed clean and grated. Some water is poured into the mix and<br>\nthen one must wait until the residue of the ginger develops. It<br>\nis then strained to obtain the essence .<\/p>\n<p>The essence is then mixed with sugar, brown sugar and certain<br>\nspices, and boiled.<\/p>\n<p>Yudi said that one must keep stirring the mixture for up to an<br>\nhour to prevent it from becoming lumpy.<\/p>\n<p>A similar method is used when he makes other traditional<br>\ntonics such as kunir asem, kunir putih, temulawak and gula asem.<\/p>\n<p>The whole process is handled by Wahyudi himself. Sometimes,<br>\nhis mother, Ibu Parinten, lends a hand.<\/p>\n<p>In order to maintain the special flavor, Yudi carefully<br>\nmeasures the ingredients. The ratio of ginger and sugar is 1:3,<br>\nmeaning that for one kilogram (kg) of ginger, he needs two kg of<br>\nsugar and one kg of brown sugar. In addition, he needs an ounce<br>\nof a mixture of sappanwood and cinnamon.<\/p>\n<p>Since Candirejo people plant spices in their own gardens, Yudi<br>\noften asks his neighbors for some, like ginger, and grows others<br>\nin his own backyard.<\/p>\n<p>\"We have abundant materials here,\" he remarked.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/stay-healthy-with-traditional-jahe-pletok-1447893297",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
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