{
    "success": true,
    "data": {
        "id": 1143442,
        "msgid": "starone-aiming-for-eightfold-increase-in-customers-1447893297",
        "date": "2005-02-03 00:00:00",
        "title": "StarOne aiming for eightfold increase in customers",
        "author": null,
        "source": "JP",
        "tags": null,
        "topic": null,
        "summary": "StarOne aiming for eightfold increase in customers Leony Aurora, The Jakarta Post, Jakarta Indosat's fixed-wireless phone provider StarOne aims to increase the number of its customers by eight-fold to 800,000 by the end of this year, a senior company executive says. Director of fixed telecommunications and multimedia Wahyu Wijayadi told The Jakarta Post on Wednesday that within seven months of its operations, which started last May, StarOne had already attracted 100,000 customers.",
        "content": "<p>StarOne aiming for eightfold increase in customers<\/p>\n<p>Leony Aurora, The Jakarta Post, Jakarta<\/p>\n<p>Indosat's fixed-wireless phone provider StarOne aims to increase<br>\nthe number of its customers by eight-fold to 800,000 by the end<br>\nof this year, a senior company executive says.<\/p>\n<p>Director of fixed telecommunications and multimedia Wahyu<br>\nWijayadi told The Jakarta Post on Wednesday that within seven<br>\nmonths of its operations, which started last May, StarOne had<br>\nalready attracted 100,000 customers.<\/p>\n<p>\"We plan to add five more cities to our portfolio,\" said<br>\nWahyu. He declined to specify which cities.<\/p>\n<p>The fixed-wireless service that uses Code Division Multiple<br>\nAccess (CDMA) technology started gaining ground in the industry<br>\nlast year due to an aggressive sales campaign and low rates,<br>\nwhich are almost equivalent to those of fixed lines.<\/p>\n<p>The strong surge of customers turning to fixed-wireless phones<br>\nhas started a mini price war, with competing Global System for<br>\nMobile Communications (GSM) operators, cutting their rates.<\/p>\n<p>\"We will focus on quality,\" Wahyu said.<\/p>\n<p>StarOne is the latest entry into the fixed-wireless sector<br>\nwith services in Jakarta and Surabaya and its surrounding areas<br>\nof Malang and Pasuruan in East Java.<\/p>\n<p>Other major operators in Indonesia are Telkom's Flexi service,<br>\nwhich dominates the market with 1.5 million subscribers, PT<br>\nBakrie Telecom with its Esia service and Fren from Bimantara.<\/p>\n<p>Fren, which had an estimated 500,000 users by the end of 2004,<br>\naims to get one million new subscribers this year and expand to<br>\nBali, Sumatra and Kalimantan. Younger but more aggressive Esia<br>\nplans to attract 500,000 new customers to add its existing<br>\n250,000 with Rp 1 trillion (US$107.70 million) in capital<br>\nexpenditure this year.<\/p>\n<p>In 2005, Indosat, the country's second largest<br>\ntelecommunications company with three cellular brands -- IM3,<br>\nMentari and Matrix as well as fixed-wireless StarOne -- intends<br>\nto spend between $700 million and $1 billion, more than what it<br>\nspent last year.<\/p>\n<p>\"It depends on the market,\" Indosat cellular marketing<br>\ndirector Hasnul Suhaimi said.<\/p>\n<p>Some 80 percent of the company's capital expenditure will go<br>\ninto Indosat's cellular division, Hasnul said.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/starone-aiming-for-eightfold-increase-in-customers-1447893297",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}