Sports council calls for more SEA Games sponsors<\/p>\n
JAKARTA (JP): The National Sports Council is trying to attract
\nmore sponsorship for the 19th SEA Games to be held here in
\nOctober.<\/p>\n
The council has collected Rp 16 billion so far through the SEA
\nGames consortium from national and multi-national company
\nsponsorships.<\/p>\n
The consortium's business promotion deputy, Enggartiasto
\nLukita, yesterday called for more companies to sponsor the fast
\napproaching SEA Games.<\/p>\n
\"The consortium has been trying to promote the fact that
\nprivate sector sponsorship has a role to play in 19th SEA Games,\"
\nhe said, after signing a cooperation deal between the consortium
\nand Asia Pacific Breweries Ltd.<\/p>\n
The agreement names Tiger Beer the official beverage of the
\n19th SEA Games. The agreement was also signed by the company's
\nmarketing group deputy general manager, Sam Ang.<\/p>\n
The deal covers the promotion of the 19th SEA Games through
\nposters and television commercials in ten other countries.<\/p>\n
Enggartiasto said he hoped other national companies would
\nfollow the Asia Pacific Breweries example to make the possibly Rp
\n104 billion SEA Games a success.<\/p>\n
Ang said Tiger Beer would contribute financially to the costly
\nregional sporting event.<\/p>\n
He said Tiger Beer was the official beverage at the 17th SEA
\nGames in Singapore in 1993.<\/p>\n
Tiger Beer was also the official beer of the Asian Basketball
\nConfederation championships in some countries, he said.<\/p>\n
Sports council chairman Wismoyo Arismundar has repeatedly
\nexpressed his concern about the Games' funds shortfall.<\/p>\n
The organizing committee needed more private sector
\nsponsorship to finance the Games, he said Tuesday, after meeting
\nlocal fencers who will go overseas for trial matches.<\/p>\n
The council also urgently needs cash to train athletes at home
\nand abroad.<\/p>\n
\"Some of our sport federations are asking for more funds to
\nsend their athletes abroad for trial matches,\" he said.<\/p>\n
Consortium executive director Bambang Yoga Sugama earlier said
\nthe consortium had spent Rp 34.2 million to finance the national
\ntraining program, despite reports that the training program
\nlacked the money.<\/p>\n
He said the consortium would inject an additional Rp 4 billion
\ninto the training program and Rp 12 million as a down payment for
\nathletes' accommodation.<\/p>\n
On funding, consortium chairman Bambang Trihatmodjo earlier
\nsaid the consortium would get bank loans if it could not raise
\nthe amount needed to stage the event.<\/p>\n
The plan was supported by Minister of Youth Affairs and Sport
\nHayono Isman and members of the House of Representatives.<\/p>\n
Hayono said the consortium had enough credibility to secure
\nbank loans to solve the present fund shortage. (03)<\/p>",
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"sponsor": "Okusi Associates",
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