Sony sets up Indonesian marketing arm<\/p>\n
JAKARTA (JP): The Japanese electronics firm Sony Corp.
\nannounced yesterday the establishment of PT Sony Indonesia, which
\nwill handle the domestic sales and marketing of its products.<\/p>\n
The new company, Sony's third direct investment firm in
\nIndonesia, has been incorporated with capital of US$1 million
\ncapital. It is 75 percent owned by PT Sony Electronics Indonesia
\nand 25 percent by PT Bintangmulia Senaperkasa, a subsidiary of
\nAmcol Group.<\/p>\n
Sony Electronics, an export-oriented audio-electronic
\nassembler established in 1992, is 95 percent owned by Sony Corp.
\nand five percent by Amcol.<\/p>\n
Sony Indonesia's chief commissioner, Johnny Kesuma, said
\nyesterday that the Japanese electronics firm also has set up PT
\nSony Manufacturing Indonesia, a wholly-owned color television
\nassembler, which will start production next March.<\/p>\n
Johnny, who is also Bintangmulia's president, said that
\npreparations for the establishment of Sony Indonesia began three
\nyears ago, when the sales and marketing of Sony products were
\nhandled by Amcol under a licensing agreement signed in 1986.<\/p>\n
A director of Singapore-based Sony International, K. Kodera,
\nsaid that the direct investment is in line with the company's
\nglobal policy. Sony monitors market situations in every country
\nconsidered of strategic import and makes prompt decisions, as
\nwell as providing knowledge of marketing technology to locals.
\n(icn)<\/p>",
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