Sony Indonesia to enter local market<\/p>\n
CIBITUNG, West Java (JP): PT Sony Electronic Indonesia -- a
\nsubsidiary of Japan's Sony Corporation which was designed to
\nexport all its products -- will later this year enter the
\ndomestic market, the firm's executives said yesterday.<\/p>\n
Sony Electronic Indonesia, a major producer of hi-fi stereo
\nsets, radio\/tape recorders and compact disc\/tape recorders, has
\nexported all its products since its started operation in March
\n1992 to the U.S. and Europe, president of the company, T. Tezuka,
\nsaid.<\/p>\n
The company, which is 95 percent owned by Japan Sony Corp. and
\nfive percent by PT Seruni Sejati, has increased production
\nsignificantly from 980,000 audio sets in 1992 to two million sets
\nin 1993 and 3,150,000 in 1994.<\/p>\n
It estimates production this year at 3.9 million sets.<\/p>\n
Tezuka said the company's sales revenues also increased from
\nUS$76.5 million in 1992 to $160.3 million in 1993 and to $285
\nmillion in 1994 and is estimated to reach $348 million this
\nyear.<\/p>\n
\"The domestic market is booming,\" noted Seiichi Kawasaki,
\npresident of PT Sony Indonesia, the marketing arm of PT Sony
\nElectronic Indonesia.<\/p>\n
Tezuka said that the local content of Sony products is now 45
\npercent for radio\/tape recorders and compact disc players, and 35
\npercent for hi-fi stereo sets.<\/p>\n
As the demand for electronic goods is increasing, Sony
\nElectronic will also increase the local contents of its products
\nby procuring more parts and components locally, Tezuka said.<\/p>\n
\"About 15 percent of the components in hi-fi stereos is
\nimported from Japan and 50 percent from Malaysia and Singapore,\"
\nhe said.<\/p>\n
PT Sony Manufacturing Indonesia, another subsidiary of Japan
\nSony Corp. will start producing televisions in December.<\/p>\n
Sony Electronic and Sony Manufacturing are not the only the
\nproducers of Sony electronic goods in the country. PT Amcol Graha
\nElectronic Industries in Jakarta also assembles Sony products
\nusing imported components. (kod)<\/p>",
"url": "https:\/\/jawawa.id\/newsitem\/sony-indonesia-to-enter-local-market-1447893297",
"image": ""
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"sponsor": "Okusi Associates",
"sponsor_url": "https:\/\/okusiassociates.com"
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