Jakarta \u2013 The viral \u201cBini Orang\u201d abaya trend on social media ahead of\nEid 2026 is considered inseparable from increased consumer spending\nduring Ramadhan.<\/p>\n
Andreas Budi Widyanta, a sociologist from Gadjah Mada University\n(UGM), stated that the Ramadhan and Eid period is frequently leveraged\nby businesses as an opportunity to stimulate public purchasing interest,\nincluding through fashion trends that go viral on social media.<\/p>\n
The \u201cBini Orang\u201d abaya phenomenon demonstrates how consumption trends\nare formed through a combination of cultural moments and digital\nmarketing strategies in the modern era.<\/p>\n
Recently, the term \u201cBini Orang\u201d abaya has become widely discussed on\nsocial media and is one of the fashion models most sought after ahead of\nEid.<\/p>\n
Despite its unique name, this abaya model actually has a fairly\nsimple design. Its distinguishing feature lies in its loose cut with a\ntiered skirt section that creates curves, appearing to fall elegantly.\nThe abaya typically uses lightweight materials such as rayon, silk, or\njersey for comfortable wear.<\/p>\n
The trend is becoming increasingly visible in Muslim fashion\nmarkets.<\/p>\n
Andreas noted that this phenomenon is also linked to the role of\nsocial media in accelerating the spread of trends throughout society.\nInformation about a product can spread rapidly and capture public\nattention in a short timeframe.<\/p>\n
\u201cThrough social media virality, information about a product can\nspread very quickly and ultimately attract the attention of many\npeople,\u201d he said.<\/p>\n
He explained that this condition makes the public more susceptible to\npurchasing products that are currently popular, particularly when trends\nemerge ahead of significant moments such as Eid.<\/p>\n
Furthermore, Andreas noted that many people are drawn to trying new\ntrends because they do not wish to fall behind the prevailing current.\nThe combination of cultural momentum, strategic marketing, and the speed\nof social media dissemination creates powerful drivers for consumer\nbehaviour during festive seasons.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/sociologist-bini-orang-abaya-trend-inseparable-from-pre-eid-consumer-spending-1773046319", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }