{
    "success": true,
    "data": {
        "id": 1763968,
        "msgid": "social-media-drives-shift-in-preferences-1780148523",
        "date": "2026-05-25 18:17:00",
        "title": "Social Media Drives Shift in Preferences",
        "author": "Gana Buana",
        "source": "MEDIA_INDONESIA",
        "tags": "",
        "topic": "Property",
        "summary": "A growing trend shows homebuyers prioritising lifestyle and functionality over pure investment potential, with social media shaping preferences for adaptable living spaces and integrated community facilities. Sedayu City's Fredy Siswoyo notes younger buyers and first-time purchasers are driving this shift, viewing homes as part of a broader lifestyle ecosystem rather than mere assets.",
        "content": "<p>Lifestyle changes are reshaping how people choose homes. Modern\nhousing is now viewed not just as a long-term asset but as a\ncomfortable, functional living space that adapts to daily needs.<\/p>\n<p>Sedayu City\u2019s Sales &amp; Marketing Department Head, Fredy Siswoyo,\nsaid buyers increasingly consider emotional aspects, spatial\nfunctionality, and design details before purchasing a home.<\/p>\n<p>\u201cMany buyers no longer focus solely on investment potential but also\nhow the home can support long-term quality of life,\u201d Siswoyo told Media\nIndonesia on Monday, 25 May.<\/p>\n<p>He explained this trend is particularly evident among younger buyers\nand first-time home purchasers, who seek homes that support various\nactivities\u2014from working remotely and family gatherings to comfortable\nrest.<\/p>\n<p>Siswoyo added that social media has amplified this shift, with\ndigital platforms inspiring home styles such as multifunctional\nkitchens, efficient storage solutions, and flexible layouts.<\/p>\n<p>Beyond design, the surrounding environment is crucial. Integrated\nresidential areas with recreational spaces, food zones, and open spaces\nare better positioned to support a balanced lifestyle.<\/p>\n<p>Siswoyo noted the trend shows homes are increasingly seen as part of\ndaily life ecosystems, not merely as dwellings or investment\ninstruments.<\/p>\n<p>\u201cToday\u2019s homes are part of a lifestyle ecosystem that supports\neveryday comfort,\u201d he said.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/social-media-drives-shift-in-preferences-1780148523",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}