{
    "success": true,
    "data": {
        "id": 1645058,
        "msgid": "sluggish-lcgc-sales-hondas-strategies-1774921915",
        "date": "2026-03-31 08:02:00",
        "title": "Sluggish LCGC Sales: Honda's Strategies",
        "author": "Agung Kurniawan",
        "source": "KOMPAS",
        "tags": "",
        "topic": "Economy",
        "summary": "Sales of low-cost green cars (LCGC) in Indonesia have declined significantly, with wholesales dropping 30.6% to 122,686 units in 2025 compared to the previous year, attributed to weakened consumer purchasing power and tighter financing conditions. Honda, recognising the pressure on first-time buyers transitioning from two-wheeled vehicles, is coordinating with financial institutions to ease access to credit and enhancing its Brio Satya model with features like upgraded audio systems to add value. This downturn, reflected in the model's sales falling from 3,430 units in January 2026 to 3,096 in February, underscores ongoing challenges in the affordable automotive segment amid economic recovery hurdles.",
        "content": "<p>JAKARTA, KOMPAS.com \u2013 Sales of environmentally friendly low-cost cars\n(LCGC) have experienced a decline in recent times. This situation is\ninseparable from the weakening purchasing power of the public and the\ntightening of financing.<\/p>\n<p>Based on data from the Indonesian Automotive Industry Association\n(Gaikindo), LCGC wholesales from January to December 2025 were recorded\nat 122,686 units. This figure represents a 30.6% decrease compared to\n2024, which reached 176,766 units.<\/p>\n<p>Meanwhile, retail sales from dealers to consumers also saw a\ncorrection of around 27%, reaching 130,799 units.<\/p>\n<p>\u201cIndeed, we still hope that LCGC is the market for first-time buyers.\nMany people are switching from two-wheeled vehicles to their first car,\nwhich is an LCGC,\u201d said Billy, when met in North Jakarta on Monday\n(30\/3\/2026).<\/p>\n<p>However, he acknowledged that the segment is currently facing\npressure, particularly due to declining purchasing power and stricter\nfinancing policies.<\/p>\n<p>\u201cNow, it appears to be declining because there is also tightening of\nfinancing and purchasing power is decreasing. So we continue to\ncoordinate with financing institutions to make it easier for consumers.\nThe impact is very significant for LCGC, especially for first-time\nbuyers,\u201d he said.<\/p>\n<p>Nevertheless, Honda continues to strive to maintain the appeal of its\nproducts in this segment through various refreshes.<\/p>\n<p>Billy mentioned that one strategy being implemented is to add value\nto the Honda Brio Satya, which is one of the flagship models in the LCGC\nsegment.<\/p>\n<p>\u201cWe always provide added value for the Brio Satya; we have\nrefreshments, the audio has been enlarged. There are many refreshments\ngiven to the LCGC to provide more value to consumers,\u201d he stated.<\/p>\n<p>Based on Gaikindo data, sales of the Honda Brio Satya in January 2026\nwere recorded at 3,430 units. This figure then dropped to 3,096 units in\nFebruary 2026.<\/p>\n<p>This decline reflects the pressure still felt in the LCGC market,\nparticularly from the side of public purchasing power that has not fully\nrecovered.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/sluggish-lcgc-sales-hondas-strategies-1774921915",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}