{
    "success": true,
    "data": {
        "id": 1315564,
        "msgid": "siemens-to-boost-cell-phone-sales-by-40-next-year-1447893297",
        "date": "2003-11-14 00:00:00",
        "title": "Siemens to boost cell phone sales by 40% next year",
        "author": null,
        "source": "JP",
        "tags": null,
        "topic": null,
        "summary": "Siemens to boost cell phone sales by 40% next year Sari P. Setiogi, The Jakarta Post, Jakarta The distributor of Siemens cellular phones plans to intensify its marketing efforts in order to jack up sales by 40 percent next year. It said the target was realistic as demand for cellular phones in Indonesia remained robust. \"With good marketing, wide promotion and after-sales service we are optimistic of selling more phones next year.",
        "content": "<p>Siemens to boost cell phone sales by 40% next year<\/p>\n<p>Sari P. Setiogi, The Jakarta Post, Jakarta<\/p>\n<p>The distributor of Siemens cellular phones plans to intensify <br>\nits marketing efforts in order to jack up sales by 40 percent <br>\nnext year.<\/p>\n<p>It said the target was realistic as demand for cellular phones <br>\nin Indonesia remained robust.<\/p>\n<p>\"With good marketing, wide promotion and after-sales service <br>\nwe are optimistic of selling more phones next year. We want to <br>\npush our market position from fourth at the moment to the third <br>\nlargest in Indonesia in 2004,\" PT Dian Graha Elektrika general <br>\nmanager Robby Darmasetiawan said during the launch of new Siemens <br>\nmobile phone models on Thursday.<\/p>\n<p>PT Dian Graha Elektrika is the sole distributor of Siemens <br>\nmobile phones in Indonesia.<\/p>\n<p>According to a survey conducted by the Worldwide Mobile Phone <br>\nQView earlier this month, Siemens is now the world's fourth <br>\nlargest cellular phone producer in terms of market share.<\/p>\n<p>\"This year, the cellular phone market here has grown by about <br>\n50 percent, while the number of cellular phone subscribers <br>\nreached about 16.7 million as of the end of last October,\" Robby <br>\nsaid.<\/p>\n<p>About 75 percent of new subscribers are first-time users who <br>\nwill buy new handsets.<\/p>\n<p>According to Robby, the number of cellular phone subscribers <br>\nin the country is expected to grow by about 11 percent next year.<\/p>\n<p>Dian Graha launched three new Siemens cell phone models on <br>\nThursday: the MC60, C60 and C62. The MC60 is the company's first <br>\ncell phone with built-in camera.<\/p>\n<p>The C series will retail for Rp 1.375 million (about US$165), <br>\nwhile the MC will sell for Rp 2.2 million, said Dian Graha deputy <br>\ngeneral manager Farid Manan.<\/p>\n<p>While other producers are beginning to offer clamshell-shaped <br>\ncell phones in Indonesia, Siemens will stick to the conventional <br>\n\"candy bar\"-shaped phones.<\/p>\n<p>\"Clamshell types are becoming the new trend in China and <br>\nTaiwan, but Indonesians still prefer the candy bar shapes,\" said <br>\nRobby.<\/p>\n<p>He said that from October 2002 to September 2003, Dian Graha <br>\nlaunched eight Siemens cell phones. Over the next year, the <br>\ncompany plans to introduce another 12 models, including the <br>\npremium SX1. This cell phone, which is equipped with video <br>\nstreaming facilities, will hit the local market in December.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/siemens-to-boost-cell-phone-sales-by-40-next-year-1447893297",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}