Siemens shows 65% rise in mobile sales<\/p>\n
JAKARTA (JP): PT Dian Graha Elektrika, sole distributor of
\nSiemens mobile phones, booked a 65 percent increase in sales in
\nthe first quarter of this year, thanks to the launching of its
\nnew model handset late last year.<\/p>\n
The company's general manager Robby Darmasetiawan said
\nSiemens' mobile phone sales reached 75,000 units during the
\nJanuary to March period compared with 45,000 units in the same
\nperiod last year.<\/p>\n
\"With such a brisk market indication, we are optimistic of
\nreaching a target of 200,000 units in sales this year,\" Robby
\ntold reporters during a media briefing on Siemens' business
\nstrategy in the Asia Pacific region.<\/p>\n
Last year, the company sold a total of about 93,000 handsets.<\/p>\n
According to Robby, the country's cellular phone sales are
\nestimated to grow by 60 percent this year to 1.3 million units,
\nfrom around 900,000 last year.<\/p>\n
\"We are hoping to increase our market share to 26 percent this
\nyear,\" Robby said.<\/p>\n
In the media gathering, also present as keynote speaker was
\nSiemens Mobile Phones Asia-Pacific vice president, Martin Kinne.<\/p>\n
In his presentation, Kinne said that German-based Siemens AG
\nhad been turning its focus to sell its products in the Asia
\nPacific region due to the sluggish cellular phone market in
\nWestern Europe and the United States.<\/p>\n
He said that the switch was made to anticipate a continued
\nbrisk growth in the company's mobile phone sales in the region in
\nthe past few years.<\/p>\n
\"Last year we grew three times faster than the cellular phone
\nmarket,\" he said. Kinne said the company aimed to boost its sales
\ngrowth to four times that of the market.<\/p>\n
According to Kinne, the group has conducted extensive research
\ninto various consumer lifestyles in Asian countries, as different
\nparts of it cater for different segments in the market.<\/p>\n
Siemens manufactures many mobile phone models, including the
\nM35, S35 and C35, which target different market segments. Last
\nyear, it launched its new SL 45 handset which incorporates a
\ncellular phone and a built-in MP3 player in a sleek and compact
\ndesign.<\/p>\n
\"We plan to launch a new product sometime in August,\" Robby
\nsaid, declining to provide further details about it.(03)<\/p>",
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