Siemens expects robust sales from new model<\/p>\n
JAKARTA (JP): Siemens launched on Wednesday its MP3 built-in
\nSL45 handset amid growing competition in the country's mobile
\nphone market.<\/p>\n
General manager of PT Dian Graha Elektrika (DGE), the
\ndistributor of Siemens in Indonesia, Robby Darmasetiawan said he
\nhoped the sales of the SL45 series would reach 100,000 units
\nduring the first year.<\/p>\n
He said the sales of the new handset were expected to more
\nthan double Siemens' total sales in Indonesia to 200,000 units in
\nthe financial year ending in September next year.<\/p>\n
Siemens sold 93,000 handsets between October 1999 and
\nSeptember 2000.<\/p>\n
Robby believed the sales of the new handset series would
\nelevate its position to third largest player in the local
\ncellular market despite competition from other new handsets.<\/p>\n
Other major handset makers such as Nokia, Ericsson, Motorola
\nand Samsung have also launched their latest models to tap the
\nsurge in the local demand.<\/p>\n
DGE marketing manager Farid Manan said the SL45, claimed to be
\nthe first mobile phone with a built-in MP3, could record up to 45
\nminutes of MP3 music on its 32 megabyte multimedia card.<\/p>\n
The card can also store files from Microsoft Powerpoint, Excel
\nand Word, he said, adding that the 32 megabyte multimedia card
\ncan be changed to one with 64 megabytes or 128 megabytes for
\nbigger storage space, Farid said.<\/p>\n
\"The handset also comes with a sync station, software and data
\ncable to enable it to synchronize with programs on your PC,\" he
\nsaid in a media brief.<\/p>\n
At between Rp 4.8 million and Rp 5.5 million, the SL45 will be
\navailable in the market next month, Robby said.<\/p>\n
He said DGE started selling Siemens mobile phones in 1994 with
\nthe hefty S3 series, followed by the S4 series.<\/p>\n
Siemens suffered a drop in its Indonesian sales as the
\nfinancial crisis deepened in 1998.<\/p>\n
In 1999 Siemens altered its conservative image to a younger
\nand more dynamic one with the C25 and S25 series, and early this
\nyear with the P35 series, he said.<\/p>\n
\"The launch of SL45 marks the entrance of Siemens into the
\ninfotainment (information and entertainment) era. The mobile
\nphone will bring a new dimension to entertainment and is aimed at
\nthe young at heart,\" Robby said. (tnt)<\/p>",
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