Shopping malls<\/p>\n
I would like to add my congratulations concerning the Sunday
\nfeatures; they seem to be well-researched and present fair
\nappraisals.<\/p>\n
Paul Guerin made some valid points on the proliferation of
\nshopping malls in Jakarta, taking a stance against the property
\nconsultants (The Jakarta Post, Nov. 26, 1995)<\/p>\n
My experience is more with marketing, market research and
\nfeasibility study agencies. After a long career in marketing,
\npublic relations and publishing in the areas of industry,
\nconsumer retail groups, social welfare and a national newspaper,
\nwithin the U.K. and five emerging countries (including
\nIndonesia), I continue to fight hard in the defense of ethical
\nbusiness methods. High ideals, maybe, but in their pursuance I of
\ncourse learned the realities of the communication business, where
\nhalf-truths and fractional truths abound.<\/p>\n
Since I am currently involved in a project to establish
\nspecialist sales centers, I want to make same additional comments
\nrelevant to the subject on the Post's Sunday edition of Nov. 19,
\n1995.<\/p>\n
On completion of the translation into English of a feasibility
\nstudy report, I weighed up the findings, which included a large
\nproportion of the tabulated statistics, ending with the
\nrecommendation that \"the project was feasible\". In my view there
\nwas a serious lack of the solid marketing intelligence, and, in
\neffect, the report constituted little more than a standard
\nbusiness plan, such as might be submitted to a finance house.<\/p>\n
What has to be borne in mind is that this report will form the
\nbasis on which a world-wide reputable Yayasan (foundation) will
\nmake its decision to invest a large a amount of capital.<\/p>\n
A foreign investor who is interested not just in \"passing-
\ntrade business\", but who intends to build a strong customer-
\nloyalty base, will need to consider the pro's and con's the many
\ndirect and indirect factors, before committing themselves.<\/p>\n
Along with Bill Guerin, I too await a response to his letter,
\nwith great interest.<\/p>\n
JACK WARD<\/p>\n
Central Java<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/shopping-malls-1447899208", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }