Shopee Indonesia has reaffirmed its commitment to strengthening the\ncompetitiveness of local businesses through the launch of the Local\nBusiness Acceleration Voucher, which becomes available on Sunday\n(17\/5\/2026). This programme is aimed at helping to increase the exposure\nand sales of shops providing 100% local products on the Shopee\nplatform.<\/p>\n
The programme forms part of various Shopee initiatives to bolster the\nlocal business ecosystem, including the Local Shopping Day campaign and\nthe Shopee Pilih Lokal channel. From January to May 2026, Shopee\nrecorded that it has poured support for local businesses amounting to\nRp100 billion.<\/p>\n
Shopee\u2019s Deputy Director of Public Affairs, Radynal Nataprawira,\nstated that consistent promotional support is deemed essential for\nmaintaining the competitiveness of local businesses amid the\nincreasingly rapid growth of the digital economy.<\/p>\n
\u201cWe see that promotional support in the form of vouchers provides a\ntangible impact in helping to increase consumer buying interest and\nexpand transaction opportunities. Building on that effectiveness, Shopee\nis introducing the Local Business Acceleration Voucher as an additional\nform of support for Sellers with 100% local products so that they can\ndevelop more sustainably,\u201d said Radynal.<\/p>\n
Through this programme, eligible sellers will receive promotional\nvouchers that can be utilised to attract buyer interest when transacting\nin their shops. These vouchers will also be provided periodically to\nhelp enhance the appeal of local products and drive sustainable sales\ngrowth.<\/p>\n
Shopee states that voucher-based promotional support has proven\neffective in improving the performance of local sellers on the platform.\nThroughout 2025, the Local Shopping Day campaign is said to have helped\nlocal sellers increase sales by up to twice through various promotional\nvouchers.<\/p>\n
Meanwhile, the Shopee Pilih Lokal channel is also said to have helped\nsellers record a 40% increase in revenue in 2025 through various special\npromotions for local products.<\/p>\n
\u201cOur internal data shows that promotional support and subsidies from\nthe platform become one of the key stimuli for maintaining the\ncompetitiveness of local businesses and driving sustainable transaction\ngrowth in the digital ecosystem. Through this support, we want to ensure\nthat local products are not only present in the digital ecosystem but\nare also able to become the primary choice for Indonesian society and\nhave increasingly strong competitiveness in the digital era,\u201d said\nRadynal.<\/p>\n
Shopee considers promotional support as one of the important\nstrategies to help local products compete amid the high competition\namong sellers on the marketplace platform. In addition to increasing\nproduct exposure, promotional programmes are also seen as able to\naccelerate consumer purchasing decisions in the digital ecosystem.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/shopee-pours-additional-support-for-sellers-of-local-products-1778594172", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }