PT Global Digital Niaga Tbk (Blibli), with support from the Ministry\nof Communications and Digital, the Ministry of Trade, Bank Indonesia,\nand the Indonesian E-commerce Association as accelerators, introduced a\nsocial experiment that presents JEDA (Don React, Evaluate, Double-check,\nDecide calmly) as a simple approach to respond more wisely in offline\nand online spaces.<\/p>\n
The initiative aims to foster a pause culture to stop briefly before\nacting, both online and offline. JEDA is presented as a strategic step\nto strengthen consumer protection and digital literacy, via the\nmicrosite jeda10detik.com. As a micro-pause space and social experiment,\nBlibli invites the public to take a JEDA of 10 seconds before responding\nto various information, to be wiser and not easily triggered.<\/p>\n
The social experiment, running from 19 February to 31 March 2026,\ninvolved more than 158,000 Indonesians (+62). The results show that\nseven in ten reported feeling calmer after performing the 10-second\nJEDA, indicating that a brief pause can help reduce impulsive responses\nand bring clarity before making a decision.<\/p>\n
The JEDA initiative arrives amid high levels of digital interaction,\nas people become more accustomed to reacting quickly without a\npause.<\/p>\n
Data from the Indonesia Anti Scam Center recorded 432,637 fraud\ncomplaints with total losses of Rp9.1 trillion from 22 November 2024 to\n14 January 2026. Meanwhile the APJII 2025 survey shows 22.12% of\nIndonesian internet users have experienced online fraud.<\/p>\n
In light of this, sustainable and collaborative efforts involving\nvarious stakeholders are needed to strengthen digital literacy and to\ncreate consumers who are more empowered, critical, and resilient in the\nface of rapidly changing dynamics.<\/p>\n
\u201cAs the pioneer of the omnichannel commerce ecosystem, Blibli is\ncommitted to delivering trusted experiences at every interaction point.\nThe JEDA initiative stems from the understanding that the quality of a\ndecision is not only determined by speed, but also by clarity, so we aim\nto offer experiences that are not only fast but also trustworthy, both\nonline and offline. This aligns with consumer protection efforts\nadvocated by many stakeholders to create a sense of safety for society,\u201d\nsaid Nazrya Octora, Head of PR Blibli.<\/p>\n
With the information flow increasingly dense and often triggering\nimpulsive responses, the 10-second JEDA is believed to help calm the\nmind before reacting. The approach is reinforced from a psychological\nperspective.<\/p>\n
Psychologist Irma Agustina (ayankirma) explains that the habit of\ngiving a brief pause before responding can help create space for\nreflection and calm the mind.<\/p>\n
\u201cThere are several simple ways that can help us create a momentary\npause to calm the mind. For example, taking a few deep breaths,\nperforming a short relaxation by closing the eyes for a few seconds, or\nsimply stretching. These practices are also aligned with the JEDA\ninitiative through jeda10detik.com from Blibli. A brief pause can help\nreduce impulsive responses and give space for the mind to be clearer\nbefore making decisions,\u201d she says.<\/p>\n
Blibli has also identified a number of findings related to public\nbehaviour in responding to impulsive urges. Here are the takeaways:<\/p>\n
We publish content that looks unbelievable. It turns out curiosity\nkeeps people clicking, then they move to jeda10detik.com.<\/p>\n
Those aged 65+ are quickest to click banners of clickbait (7.06%)\nhigher than Gen Z aged 18-24 (3.43%).<\/p>\n
Not only the strongest race on Earth falls for impulsive traps\n(women: 52%), but it can happen to anyone (men: 48%).<\/p>\n
The most reactive (7.81%) click a lot from Jakarta, but Depok (2.22%)\nand Surakarta (2.05%) also do not want to be left behind!<\/p>\n
Scrolling occurs not only when at leisure, but during busy hours:\n09.00, 11.00, 13.00, and 15.00 WIB.<\/p>\n
Traffic spikes occur during: the early Ramadan (17-21 February), long\nweekend (5-8 March) and Lebaran holiday (26-28 March)<\/p>\n
The simple gamification on jeda10detik.com is often played repeatedly\nand effective for JEDA. Psychologically, this approach helps redirect\nimpulsive urges into simple activities that still feel satisfying.<\/p>\n
\u201cBy redirecting impulsive energy into cognitively satisfying\nactivities, we are essentially training self-control in an enjoyable\nway,\u201d says psychologist Irma Gustiana.<\/p>\n
Three micro-pauses on jeda10detik.com with the lowest replay rate\ncome from the mindful category. Quality over quantity is the actual\ndefinition.<\/p>\n
\u201cCalmness is not about how long, but how it feels. If one play\nalready brings relief, it means the mindful goal was achieved,\u201d adds\nIrma.<\/p>\n
Most people start JEDA with a normal mood, even irritable. But after\nthe 10-second JEDA, seven in ten people report feeling calmer and more\nrelaxed.<\/p>\n
Just 10 seconds on www.jeda10detik.com. This finding was then shared\nin the Ruang JEDA forum: \u201cTake a 10-second JEDA to Not Be Triggered\u201d,\nwhich presented pem<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/seven-in-ten-indonesians-feel-more-positive-after-taking-a-10-second-jeda-pause-1779545998", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }