{
    "success": true,
    "data": {
        "id": 1617297,
        "msgid": "service-innovation-and-digital-advancement-strengthen-customer-loyalty-1773654805",
        "date": "2026-03-16 15:58:00",
        "title": "Service Innovation and Digital Advancement Strengthen Customer Loyalty",
        "author": "Putri Yuliani",
        "source": "MEDIA_INDONESIA",
        "tags": "",
        "topic": "Banking",
        "summary": "PT Bank Central Asia (BCA) has received the Gallup Global Customer Engagement Award for the fifth consecutive year, recognising its excellence in building customer loyalty and trust through quality interactions across multiple channels. The bank continues to strengthen its position in competitive banking sector by combining traditional face-to-face service with digital channels including myBCA, BCA mobile, and Halo BCA, whilst implementing loyalty programmes such as Gebyar Hadiah BCA to retain third-party funds amid rising cybersecurity threats.",
        "content": "<p>PT Bank Central Asia Tbk (BCA) has once again received global\nrecognition for its customer service excellence. For the fifth\nconsecutive year, BCA has been awarded the Gallup Global Customer\nEngagement Award 2025 by Gallup, a leading global management performance\nconsulting firm based in the United States. This recognition affirms\nBCA\u2019s superior performance in building customer loyalty and trust\nthrough quality and sustained interactions.<\/p>\n<p>The Gallup Customer Engagement Survey is conducted annually to\nevaluate the effectiveness of companies in building customer\nrelationships. Survey results serve as the basis for awarding\nprestigious recognition to companies that successfully maintain high\nlevels of customer loyalty and satisfaction.<\/p>\n<p>Vice President Director of BCA, Armand Hartono, expressed that the\nGallup recognition serves as positive motivation to continue\nprioritising service quality for customers. \u201cIt is an honour for BCA to\nreceive this global award for five consecutive years. The Gallup Global\nCustomer Engagement Award motivates us to continue prioritising service\nquality to meet the evolving needs of our customers,\u201d Hartono\nstated.<\/p>\n<p>Gallup noted that BCA\u2019s success in achieving the award reflects the\ndedication of all BCA personnel in delivering superior customer service.\nThe recognition extends beyond quantitative achievements to encompass\nthe bank\u2019s commitment to enhancing service and customer experience\nacross all channels.<\/p>\n<p>BCA is recognised for maintaining solid face-to-face interactions\nwhilst focusing on digital service channels including myBCA, BCA mobile,\nand Halo BCA. These digital channels provide BCA customers with multiple\neffective and efficient options for interaction.<\/p>\n<p>\u201cFor us, customers are the inspiration behind every service we\ndeliver. Going forward, BCA will continue to strive to be part of the\npublic\u2019s financial journey with reliable and trustworthy services,\u201d\nHartono concluded.<\/p>\n<p>Amid increasingly competitive banking industry dynamics, customer\nloyalty programmes have become a key strategy for retaining third-party\nfunds. The Gebyar Hadiah BCA programme serves as an appreciation\ninitiative for BCA customers through a point accumulation mechanism\nbased on increased deposits and transactions. Rising cyber threats\nincluding phishing, social engineering, and other cyber attacks are\nprompting banking companies to continuously strengthen their security\nsystems. BCA has also adjusted its branch office operating schedules in\nobservance of the Lunar New Year 2577 (2026).<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/service-innovation-and-digital-advancement-strengthen-customer-loyalty-1773654805",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}