PT Semen Indonesia (Persero) Tbk (SIG) has officially relaunched\nSemen Kujang through a series of Grand Launching events in Bandung, West\nJava. Under the theme \u2018Grand Launching Semen Kujang, More Solid &\nMore Strong\u2019, SIG aims to reintroduce Semen Kujang, a legendary brand\nwith deep historical ties to the people of West Java, while bringing the\nstrength of local heritage.<\/p>\n
The event was attended by the Board of Directors and Commissioners of\nSIG, distribution partners, and 387 building material stores from the\nPurwakarta, Karawang, Subang, Sumedang, and Bandung regions. This Grand\nLaunching serves as a significant momentum as part of the company\u2019s\nstrategy to address the specific characteristics and needs of the market\nin that region.<\/p>\n
SIG President Director, Indrieffouny Indra, stated that the relaunch\nof Semen Kujang is a strategic step to provide a product that possesses\nnot only high-quality strength but also an emotional connection with the\npeople of West Java.<\/p>\n
\u201cFor us, this is not merely reintroducing a product, but the\nbeginning of a new interaction and experience with our customers. Today,\nwe together welcome the return of Semument Kujang,\u201d said Indrieffouny\nIndra, as quoted from her statement on Wednesday, 2 September 2026.<\/p>\n
She added that the decision to revive Semen Kujang was driven by the\nmarket potential of West Java and the community\u2019s affinity for the\nbrand. The presence of Semen Kujang is expected to meet construction\nneeds while strengthening the pride of West Javanese people in a product\nthat holds regional history.<\/p>\n
As a market leader in the national building materials industry, SIG\npossesses a portfolio of brands trusted by the Indonesian people,\nincluding Semen Gresik, Semen Padang, Semen Tonasa, Semen Baturaja,\nSemen Andalas, Dynamix, and various other building material solutions.\nThe return of Semen Kujang strengthens SIG\u2019s portfolio through a\nbranding approach that is more closely aligned with the characteristics\nand market potential of West Java.<\/p>\n
\u201cThrough Semen Kujang, we want to become even closer to distributors,\nbuilding material stores, contractors, developers, consultants,\nbuilders, and the entire community of West Java. Because we believe that\nthe success of development is born from the collaboration of all\nindustry players,\u201d said Indrieffouny Indra.<\/p>\n
On the same occasion, SIG Sales and Marketing Director, Dicky Saelan,\nnoted that Semen Kujang is not a new brand, but rather a part of West\nJava\u2019s development journey since it was first introduced in 1975.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/semen-kujang-reborn-sig-targets-market-strengthening-in-west-java-1788361209", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }