{
    "success": true,
    "data": {
        "id": 1443489,
        "msgid": "se-sulawesi-handicrafts-saved-1447893297",
        "date": "1999-04-25 00:00:00",
        "title": "SE Sulawesi handicrafts saved",
        "author": null,
        "source": "ANTARA",
        "tags": null,
        "topic": null,
        "summary": "SE Sulawesi handicrafts saved By La Ode Aminuddin KENDARI, Southeast Sulawesi (Antara): When nentu handicraft workers in Muna regency, Southeast Sulawesi, were disinclined to make handicrafts characteristic of the area due to a lack of customers and low prices -- a village woman took up the business.",
        "content": "<p>SE Sulawesi handicrafts saved<\/p>\n<p>By La Ode Aminuddin<\/p>\n<p>KENDARI, Southeast Sulawesi (Antara): When nentu handicraft<br>\nworkers in Muna regency, Southeast Sulawesi, were disinclined to<br>\nmake handicrafts characteristic of the area due to a lack of<br>\ncustomers and low prices -- a village woman took up the business.<\/p>\n<p>Wa Nia, 45, a resident of Korihi village, Katobu subdistrict<br>\nin Muna, was optimistic in 1998 that handicrafts made of plaited<br>\nnentu (rattan-like forest plants) would be much in demand because<br>\nit does not exist in other regions.<\/p>\n<p>\"When I started the business, many people in the village<br>\ncalled me crazy because I worked on something that they<br>\nconsidered not worth the energy because the price was low,\" said<br>\nNia, a mother of five.<\/p>\n<p>One needs a lot of time and effort to produce a nentu item. A<br>\ncake basket called bosara, for example, takes a worker one week<br>\nto produce while the price is only Rp 25,000 (US$3), and few<br>\npeople are interested in buying it.<\/p>\n<p>It is increasingly difficult to find the nentu material for<br>\nhandicrafts. The plant grows only on Muna island, where workers<br>\nhave to go a great distance to find it. Often, one has to spend<br>\nthe whole day to gather a mere 20 kilograms of the plant.<\/p>\n<p>Nia said that at first she was discouraged by the prospect of<br>\nthe back-breaking work entailed in finding the raw material, but<br>\nher motivation to preserve handicrafts characteristic of Muna<br>\neventually overcame her discouragement.<\/p>\n<p>Although nentu handicrafts do not sell very well, she has not<br>\nbeen discouraged and continues making them. She does not care<br>\nwhether her products sell now, next week or next month.<\/p>\n<p>The determination of the farmer's wife to preserve nentu<br>\nhandicrafts has won the interest of the Family Welfare Movement<br>\nof the local subdistrict. The organization always involves Nia in<br>\nevery exhibition it organizes.<\/p>\n<p>She has also drawn the attention of the industry and trade<br>\nministry's office in Muna. Officials have involved her in a<br>\nseries of training programs, at regency, provincial and national<br>\nlevels.<\/p>\n<p>\"The training programs have helped me sharpen my skills and<br>\ndevelop my business know-how as well as problem-solving,\" she<br>\nsaid.<\/p>\n<p>Wa Nia, a junior high school graduate, made the first<br>\nbreakthrough for her handicraft business by involving the<br>\nNational Handicraft Agency at both regional and provincial<br>\nlevels.<\/p>\n<p>She sell her products, generally household items, through the<br>\nlocal representative office of the National Handicraft Agency and<br>\nshops in the towns of Raha and Kendari.<\/p>\n<p>\"The system works. In the past, when I handled the marketing<br>\nby myself, only three or four items were sold each month, but now<br>\nthe figure has increased to 50,\" she said.<\/p>\n<p>The price of her products has also increased. For instance,<br>\nthe price of a bosara has risen from Rp 25,000 to Rp 45,000; a<br>\nkey ring from Rp 1,000 to Rp 2,500.<\/p>\n<p>Now, Nia is overwhelmed with orders. To meet soaring orders,<br>\nNia has recruited women from the neighborhood to develop the<br>\nbusiness.<\/p>\n<p>At the beginning, she recruited 10 women workers and formed a<br>\ncompany she called Nentu Mekar Baru. With the business<br>\ncontinuously growing, she now employs 60 workers.<\/p>\n<p>\"With the existing workforce, I still cannot fulfill the<br>\nincoming orders worth Rp 25 million a month. We are able to meet<br>\norders worth Rp 5 million a month,\" said Nia.<\/p>\n<p>The orders mostly come from Ujungpandang, Jakarta and<br>\nSurabaya. The most serious problem hampering production capacity<br>\nis the lack of human resources, according to Nina.<\/p>\n<p>Moreover, the supply of raw material is also a problem because<br>\nthe forest where the nentu plant grows on Muna island has shrunk<br>\ndue to the development of residential areas, plantations and land<br>\nclearance for food crops.<\/p>\n<p>Therefore, the woman who makes a monthly net profit of at<br>\nleast Rp 3 million has appealed to the Muna regional<br>\nadministration and other related agencies to preserve the forest<br>\nwhere nentu grows.<\/p>\n<p>No technology<\/p>\n<p>To improve workers' skills and increase productivity, Nentu<br>\nMekar Baru holds monthly training programs. Sometimes she<br>\ninvolves instructors from the regency administration.<\/p>\n<p>\"These handicrafts cannot make use of technology to increase<br>\nproductivity because all the work is done by hand. Therefore I<br>\ntry to upgrade the workers' skills,\" she said.<\/p>\n<p>Through training that emphasizes the technique of neat and<br>\nfast plaiting, the women workers from poor families are now able<br>\nto finish a bosara in one week. In the past they needed two<br>\nweeks.<\/p>\n<p>Nia, who won an Upakarti Award from the Central government in<br>\n1993 in recognition for her dedication, is considering recruiting<br>\nand training women workers from neighboring subdistricts in a bid<br>\nto improve her company's productivity.<\/p>\n<p>\"In fact the idea came to me a long time ago but it never<br>\nmaterialized because of my limited capital. Fortunately, People's<br>\nProsperity Business Credit (an antipoverty drive, Kukesra) has<br>\noffered aid amounting to Rp 25 million,\" said Nia.<\/p>\n<p>Her ambition is to make nentu handicrafts one of Southeast<br>\nSulawesi's main non-oil export commodities. Beside her, there are<br>\nanother 15 such handicraft producers throughout the province.<\/p>\n<p>Therefore, apart from increasing production, she is also<br>\nimproving the quality of her products and is always trying to<br>\ninvolve herself in export-oriented activities.<\/p>\n<p>\"When I participated in an exhibition in Jakarta in 1996, a<br>\nSouth Korean businessman asked me to export 1,000 bosara per<br>\nmonth. I had to refuse the offer because at that time I could not<br>\nproduce that many,\" she said.<\/p>\n<p>Nia's perseverance in the development of nentu handicrafts has<br>\nbeen recognized by the National Handicraft Agency chairwoman in<br>\nSoutheast Sulawesi, Mrs. Andi Norma Kaimoeddin, who says that in<br>\nher opinion the village woman is the most meritorious in the<br>\ndevelopment of nentu handicrafts in Southeast Sulawesi.<\/p>\n<p>Maju Ilias Padang, chief of the industry and trade ministry's<br>\nregional office in Southeast Sulawesi, says the village woman is<br>\na pioneer because she had the backbone to start her business when<br>\neveryone else had quit because it was considered no longer<br>\nprofitable. And she has succeeded.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/se-sulawesi-handicrafts-saved-1447893297",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}