'SCTV', 'TPI' unveil Serie A live package<\/p>\n
The Jakarta Post, Jakarta<\/p>\n
SCTV and TPI are set to go head to head against each other to
\nlure soccer viewers when they both commence their live broadcasts
\nof Italian soccer's Serie A, or A League, matches on Sept. 15.<\/p>\n
The two private television channels separately announced their
\nSerie A packages, but failed to disclose their respective values<\/p>\n
The Serie A competition, which involves 18 clubs, will last
\nfor 34 weeks and consist of a total of 136 matches.<\/p>\n
Both SCTV, which has committed itself to a three-year deal,
\nand TPI, which has a one-year deal, have each secured the rights
\nto screen 68 matches this season, which means there will be two
\nmatches on each channel per week.<\/p>\n
The matches will be screened every Sunday at 1.30 a.m. on
\nSCTV; and at 8.30 p.m. on both SCTV and TPI (2 different
\nmatches), and on Mondays at 1.00 a.m on TPI (all Jakarta times).<\/p>\n
SCTV will broadcast the opening match, between newly promoted
\nModena and star-studded AC Milan, on Sunday, Sept. 15, at 1.30
\na.m. Jakarta time.<\/p>\n
Serie A matches used to be associated with RCTI, another local
\nchannel, which had been airing them for 12 years before shifting
\nto the German Bundesliga.<\/p>\n
And it appears that both SCTV and TPI will be archrivals in
\nattempting to woo viewers.<\/p>\n
"This is a challenge for SCTV, how to get rid of the image of
\nthe previous stations," production manager Ronny Kusuma told a
\npress conference in Bilbo Cafe here on Thursday.<\/p>\n
Ronny, himself a former RCTI presenter, said that SCTV had
\narranged a host of entertainment programs to offer the viewers.<\/p>\n
Earlier, in the Front Row Cafe, Agus Syafrudin from TPI said
\nthat they had also prepared various supporting programs to
\ncushion their Serie A matches.<\/p>\n
"It will in the end be up to the viewers to decide which
\npresentation is the more attractive. But there's one thing for
\nsure, TPI will be going all out to entertain soccer fans," he
\nsaid.<\/p>\n
Meanwhile, despite its 12-year association with the Serie A,
\nRCTI forwent the possibility of screening the matches this
\nseason, saying that at US$3.2 million the price asked was too
\nmuch.<\/p>\n
However, PT Platinum Media Distribusi, the local distributor
\nof Serie A rights, rejected this.<\/p>",
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