Sandwich Kid much more than just bread 'n' butter<\/p>\n
JAKARTA (JP): When is a sandwich more than just a sandwich?
\nWhen it is made at four degrees Celsius, sealed in imported
\npackaging and remains fresh for two days.<\/p>\n
Or so says Philip Hatch-Barnwell, owner of Sandwich Kid which
\nopened this week in the Bapindo Plaza food court.<\/p>\n
Claiming to be a new concept in healthy fast food served
\nhygienically, Hatch-Barnwell's outlet is the first public face of
\nwhat began two years ago as a delivery service.<\/p>\n
\"We are unique in Jakarta in what we are doing,\" he said. \"No
\none else makes a decent sandwich for the working bule or
\nIndonesian who has traveled and does not want nasi (rice) all the
\ntime.<\/p>\n
\"Yes other places sell sandwiches but they are not up to the
\nsame standards of hygiene and are not as easy to eat. Our
\nsandwiches are healthy, practical and hygienic.\"<\/p>\n
Sandwich Kid offers 20 different sandwiches or baguettes, a
\nvariety of hot dishes, croissants, drinks and cakes. The dishes
\nare not out of the ordinary -- fresh prawns, mayonnaise and salad
\nor lemon chicken with salad and mayonnaise are two typical
\nexamples -- but they are not trying to push back the boundaries
\nof gastronomic creativity.<\/p>\n
Hatch-Barnwell said: \"We are not in the business of offering
\nfancy food. We are copying a City of London sandwich bar where
\npeople can get good food quickly and then get back to work.\"<\/p>\n
And for those people chained to their desks who cannot trek
\ndown to the bowels of the Bapindo food court, Sandwich Kid will
\ndeliver, provided the order is large enough and the distance is
\nwithin reason.<\/p>\n
The drawback is the price. Rp 6,000 for two slices of bread, a
\nbit of chicken and salad is not cheap by any stretch of the
\nimagination but Hatch-Barnwell says it is a case of you get what
\nyou pay for.<\/p>\n
\"Importing high-quality packaging costs a fortune, as do the
\nsmart labels. And our sandwiches stay fresh for longer. I'd
\nchallenge anyone to tell the difference between one of our
\nsandwiches made today or yesterday.<\/p>\n
\"Next door sells five frogs legs for Rp 5,000 which is
\ncomparable.\"<\/p>\n
My roast beef and Dijon mustard with salad baguette was just
\nthat. It was perfectly satisfactory, it stopped the stomach
\nrumbles but was nothing to write home about. The fruit cake, on
\nthe other hand, advertised as rich and moist, was more than
\ntasty; it was truly scrumptious.<\/p>\n
The Sandwich Kid staff are not your average convenience food
\nworkers. Indeed none had seen a sandwich before they started
\nworking for Hatch-Barnwell.<\/p>\n
\"All our staff are from East Java and are either orphans or
\npeople who were too poor to finish their education,\" he said.
\n\"Hopefully we'll be able to give them some training and skills
\nthat they wouldn't have learned otherwise.\"<\/p>\n
-- John Aglionby<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/sandwich-kid-much-more-than-just-bread-n-butter-1447893297", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }